Mike Grehan (Acronym) and Jim Sterne Brand-building occurs through emotional connections, not persuasion. Most advertising assumes its purpose is persuasion, and therefore assumes it has to attract a high level of attention to deliver its persuasive message. The best advertising actually works through emotional processing, not persuasion, and emotional content is processed most efficiently at [...]
Can the most loyal fans of your brand actually become a barrier to expanding the reach of your content? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark and Eric explain why you need to find ways to break through the fan barrier, and offer some tips on how [...]
Poor Sir Laurence O'Bliviay! As an actor he lives for press mentions, but his agent can't find any. Are you tracking your brand mentions online? Do you know what others are saying about your company? Are you effective at getting media and influencers to talk about you? In this episode of the popular Here's Why [...]
These days it’s not enough to be just a brand. You’ve got to be a 10 X brand: ten times better known, ten times more trusted, ten times more referenced than any of your competitors.