A new guide has been released by LinkedIn that focuses on helping businesses maximize long-term branding goals. The guide does this by looking at short-term sales targets that should help improve over marketing performance. LinkedIn believes that it’s always a good idea to keep longer-term prospects in mind, especially when we add the impact the […]
In the latest ‘Social Index’ report, from the Sprout Social team, they looked at a variety of different key trends in social media marketing, as well as how businesses can truly utilize social media channels so they can maximize awareness and connection with their customers and clients. If you want to download the full report, […]
When it comes to searching your brand name into Google Search, what will you see? Will you see a link or two pop up in the results, or will you see the results awash with your brand links? Naturally, you want to see the later option happen, but unfortunately this isn’t always the case. You’ll […]
Ever since the pandemic started, more and more Gen Z people have been using online shopping sites more and more. Along with the increase in online shopping, is an increased amount of intolerance of poor digital experiences. Recently, Sitecore, a digital experience platform, released the second part of a series of surveys that investigates how […]
A lot of people have heard of Instagram, and many of us uses the platform on a daily basis, but how many of us have heard of or have used Reels (which is Instagram’s short term video feature similar to TikTok)? Reels is Instagram’s way to potentially neutralize the ground of video-sharing. With Reels, it’s […]
As a brand, is Clubhouse the right fit into your social marketing efforts? Clubhouse, a social app that has caught the eyes of many in recent months, has seen some massive growth recently. The app, which is has an invite-only mentality, has been great for those who wants to stay in touch with the pandemic. […]
According to Text messaging solution Attentive, who released a new survey that looked at how consumer messaging behavior changed, it seems that the answer is yes, more than you think. Because of the downtime consumers have been going through, thanks to the pandemic, it seems that there has been a larger demand for brand messaging overall. […]
In the recent ‘Future of Shopping’ report from Facebook, there seems to have a huge decrease in consumer brand loyalty, along with altered shopping processes that are making many of them to seek out new options, all due to the COVID pandemic. This shift in loyalty could be due to the fact brands have adapted better […]
Because of the ongoing pandemic, business as usual isn’t business as usual for a lot of us. What do these times mean for both us as businesses and our customers? Ann Handley shares with us why having an unwavering focus on our story will help!
If you’re looking to start up a new business and you want to create a successful brand identity, you have some help. The Miss Details team has come out with an infographic that shows tips for success. The infographic shows four particular points: The big idea Values Vision Personality The infographic can also be found here, […]