John Pinette, a communications veteran has been named Facebook’s new VP of global communications. Before Pinette stepped in, Caryn Marooney was the previous VP of global communications at Facebook. She announced her departure plans in February. “John’s deep understanding of the technology industry and his experience leading communications teams will be invaluable to helping us […]

On Thursday, Facebook CEO Mark Zuckerberg announced that they Chris Cox, the company’s chief product officer, is leaving.  VP of WhatsApp, Chris Daniels, is also leaving.  Will Cathcart, who led the Facebook app will now be overseeing WhatsApp, and Fidji Simo will move from her current position as Facebook’s video product to lead the Facebook app. With two […]

Doug Brodman has been hired by Twitter as its US agency development director.  For the last five years, Brodman had been with Google’s US agency team With this new role at Twitter, Brodman will be leading the team that works with the big holding companies and their agencies to create programming, content and media solutions on […]

It is unfortunate how mobile ad fraud is growing.  According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.” BuzzFeed […]

Before Facebook, before GoDaddy, before Google My Business, Yahoo Small Business was the top webhosting, e-commerce and marketing platform for small businesses.  It was neglected for years as a kind of cash cow without much investment.  It was even going to be spun out as Aabaco Small Business. But, Verizon agreed to acquire most of Yahoo in 2016 and the […]

Moz, who is based in Seattle, has acquired STAT Search Analytics for an undisclosed sum.  This acquisition is the most recent in a year that has several boutique firms sell to larger search marketing industry players. For almost a decade, Moz has been a leader in the SEO tools space, with its business model based largely on inbound marketing and […]

It is the nature of the engineer to believe they can do everything better than everyone else. Unfortunately, thanks to their inherent skills, training and experiences, that belief is often true. Engineers’ logical mindset compounded with their technical expertise make them excellent problem-solvers, which is highly applicable to nearly every field. Yet, besides engineering, the […]

Facebook will launch a pilot program to give US political candidates and staff, as well as staff members and representatives from federal and state political party committees, more tools to secure their Pages. Security options will include two-factor authorization and a monitoring process to block potential hacking threats. Campaign marketers and staff will have new […]

More transparency is being built into the political ads and advertisers running campaigns on Google’s ad networks.  After updates were made to its political ad policies in May, which enforces new ID requirements for anyone purchasing political ads, the company is now sharing its first transparency report focusing solely on political ads, as well as a […]

Last December, Twitter announced that it would be deprecating access for app developers to its site stream, user stream and some direct messaging features. This week, updates have been rolling out this week, which impacts functionality of apps like Twitterific and Tweetbot. According to MacRumors.com reports, Twitter timelines, now without the ability to connect to streams in real […]