Small business advertising is pretty important. In the end, it will help your business grow, attract new customers or clients, and even help sell more products and services to existing customers. But if you are a bit of a newbie to small business advertising, or you just want to learn to get ever better, the […]
Pinterest made an announcement on September 23 that it will be releasing Shop the Look ads in a new collections format for mobile soon. The ads are going to begin rolling out in the US over the coming months. Pinterest is even redesigning the layout for Business Profiles on its platform and extending its Catalogs and Shopping […]
Since going public in April, Pinterest has released its second earnings report, showing that it has generated $261 million in revenue during the second quarter of this year, which is up 62% year over year and almost $60 million more than it earned during the first quarter of 2019. $238 million of that $261 million […]
On April 11, Pinterest launched two new conversion tools for advertisers, which offers conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos. These new tools are available to any brand with a Pinterest business account. Promoted Pin campaigns were previously optimized for just clicks, but now, advertisers are able […]
A new segment is being added to Pinterest’s Marketing Partners program, which now offers advertisers seven new platforms that provide creative elements for ad campaigns. The “Creative PMPs” (Pinterest Marketing Partners) includes: Popular Pays QuickFrame Shutterstock Custom Social Native Vidmob Vidsy The Online Studio All seven of these platforms have built Pinterest APIs that give […]
1 million businesses on Pinterest are getting refreshed profile pages. The company want s to give more control over the content that they are highlighting on the platform. According to a spokesperson, the new business profile pages are going to include more customization options, and even a monthly viewer count that shows the total number […]
Pinterest has chosen to open up its search ads to all advertisers and broaden the aim of brand’s keyword-based campaigns to relevant queries that don’t contain specified terms or phrases. When Pinterest rolled out search ads eight months ago, the ad placement is being made availabe to advertisers buying ads through its self-serve ad-buying tool, Pinterest Ad […]
Pinterest has officially started up their autoplay video ad business. When the company first began testing autoplay video ads a few months ago, Pinterest is finally opening up the ad format to all advertisers, which includes buy ads through Pinterest’s self-serve ad-buying tool or the advertising API. The announcement was made one Tuesday, August 8. Besides the […]
A few months after Pinterest introduced click-to-play video ads, it seems that that they’re finally catching up with the times, as well as others like Facebook, Instagram, Twitter and Snapchat, and testing video ads that play automatically. It was announced on Tuesday by Pinterest that the first brands to teest their autoplay video ads included American Express, The […]
When it comes to marketing, we all know that there’s a lot to be done. There’s plenty to keep a marketer busy, that’s for sure, but sourcing should haven’t to necessarily have to be one of them. Pinterest understands that looking for top-notch graphical content is definitely time-consuming. Because of this, the company announced the launch […]