On July 1st, Advertisers were automatically opted into Facebook’s new Limited Data Use setting due to the California Consumer Privacy Act compliance (CCPA). With the CCPA, users in California have the right to know how their data is being used, as well as the ability to opt out of it so companies aren’t allowed to […]

After 20 years of operation, Hitwise, a company that collects consumer data from numerous sources, is shutting down.According to the vague statement that the company gave on its website, citing “events outside of our control.” According to Hitwise, it was called an “unexpected turn of events.” There seems to be some unconfirmed speculation that Hitwise might […]

PubMatic, an enterprise identity management solution, has released Identity Hub as part of its Prebid User ID module. The company gives publishers the ability to manage multiple IDs for each ad impression, ensuring advertisers can recognize and bid on their intended audiences. Identity Hub directly integrates with existing partners of PubMatics Prebid User ID module, including […]

Google does a lot of things, not just search engine stuff that it did back in the day. It’s a marketing platform, a digital marketing company, and it even sells hardware, software, services and smart-home products as well. Despite this, Google is having to deal with the same privacy data constrained challenges that every digital […]