Brand Loyalty Remains High At 89%, Driven By Product And Price Rather Than Service
By Scott Davenport | | Branding, CMO, CMO Zone
Last year, it was found by Yotpo that 90% of consumers surveyed considered themselves to be loyal to particular brands, despite the conventional thinking that loyalty was dead.According to the current survey of 2,100 US adults, 98.1% of consumers said they were brand loyal, with 25% saying they were more loyal than last year. Respondents …
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