CMO

Brand Loyalty Remains High At 89%, Driven By Product And Price Rather Than Service

Last year, it was found by Yotpo that 90% of consumers surveyed considered themselves to be loyal to particular brands, despite the conventional thinking that loyalty was dead.According to the current survey of 2,100 US adults, 98.1% of consumers said they were brand loyal, with 25% saying they were more loyal than last year. Respondents …

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7 Ways To Use Dynamic Content And Multiply Your Conversions

If you were to ask marketers what their goals are, one of the big things that they’d say is to deliver a more personalized experience to their customers.  This goal is aimed at both increasing conversions and meeting customers’ growing expectations. How are marketers able to meet the high demand for super-personalized communications?  the short …

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Microsoft Says It’s Infusing AI Into All Of Its Products From Xbox To Office

Microsoft wants to make AI available to all developers through its “intelligent cloud” and accessible to devices at the “intelligent edge.”  At the Build developer conference in Seattle on May 10, the Microsoft explained its vision, which is centered around the interaction of the cloud, data and devices. It offered a media preview of its keynote …

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Apple’s $52.9B In Revenue Misses Estimates, iPhone Sales Below Expectations

Apple announced a revenue of $52.9 billion, which was up versus last year, but short of analyst expectations of $53 billion.  But on a good note, Apple beat earnings per share estimates y $0.08. The company sold just under 51 million iPhones in the first quarter, lower than the 53 million analysts had expected.  Apple smartphone sales …

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Microsoft Has Reported $23.5 billion In Revenue But Misses Wall Street Expectations

On Thursday, Microsoft announced their quarterly earnings, with earnings that beat expectations, but their revenues missed Wall Street consensus estimates. It was reported that the company had $23.5 billion in revenue and earnings of $0.73 per share.  It was expected by financial analysts had expected $23.6 billion in revenue and earnings of $0.70.  Shares were down …

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Amazon Beats Expectations In Q1 2017 With 23% Jump In Revenue

According to Amazon’s Q1 2017 earnings report on Thursday, they totally crushed expectations. Amazon had reported that they had a net sales revenue of $35.7 billion, which is a 23 percent spike from Q1 2016’s revenue of $29.1 billion.  This is above what analysts had expected, even just slightly.  The surprise came in the form of earnings per …

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ISPs And Mobile Carriers Vow Not To Sell User Browsing Histories — For Now

Last week, it was voted by Congress voted to overturn online privacy rules created by the Obama FCC, which didn’t even go into effect yet.  The rules required opt-in consent before broadband and mobile carriers (ISPs) were able to collect and sell user data for the purposes of ad targeting purposes. For Republicans in Congress, the new …

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Top 10 Super Bowl LI Ads On YouTube

The Patriot have won the Super Bowl, but who was the winner amongst the advertisers?  It would seem that Anheuser-Busch was the one to beat in this case. The top two spots on YouTube’s list of the top ten most watched Super Bowl LI ads on Super Bowl Sunday was Anheuser-Busch Budweiser and Bud Light. …

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Report: US Advertisers Spent $17.6 Billion On Digital Ads in Q3

According to IAB data that was released recently, US advertisers have spent $17.6 billion on digital ads in Q3.  According to the organization, this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.”  It even represents a 4.3 percent sequential increase of the …

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Report: Verizon Using Yahoo Hacking To Ask For $1 Billion Price Concession

It was earlier this year when Verizon had agreed to buy out most of Yahoo’s assest, which included the  Yahoo brand.  The pricetag of Yahoo’s purchas was almost $5 billion.  Bu this was before the revelation of two massive hacking episodes. The first data breach that took place was back in 2014, were over 500 …

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