Community Management

Building Better Customer Experiences – Whiteboard Friday

Once your customer has become a lead, are you mindful of their experience after the fact?  Using newsletters, invoices and sales emails are easy to use, but if you really want to deliver an exceptional experience for your customer, one that really improves their retention for your brand, you have to do more.  In this …

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How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday

The idea behind building an online community sounds pretty awesome right?  When you bring together a group of engaged users to help boost your brand, it sounds like a match made in heaven.  But is there a hitch? Building a community that thrives online takes work, and can be quite slow and arduous.  There are …

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