Pay-Per-Click (PPC) advertising has become a powerful tool for businesses to reach potential customers in the digital age. PPC campaigns allow you to display targeted ads on search engines, social media platforms, and websites, ensuring your message reaches the right audience at the right time. One of the key benefits of PPC advertising is the […]

Finding out what keywords your competitors are ranking for can provide valuable insights to help inform your own SEO strategy. In this Moz video, Varad demonstrates how to use the Explore By Site tool in Moz Pro to view the top ranking keywords for competitor domains, subdomains or specific pages. With just a few clicks, […]

In PPC marketing, targeting your competitors and their audiences is a tradition that every marketer has done. Getting your ads in front of their audience can help build awareness of your own brand, ultimately generating leads and sales. Yes, Google and Bing allows us to run ads for the competition, but can you do the […]

Are you struggling to get in front of your Twitter audience? In that case, you may want to try a different way of doing it – competitor targeting. But what is competitor targeting? Competitor targeting is when you use any sort of tactic that identifies any specific competitor, and then targets their audience and customers. […]

It shouldn’t come as a surprise, but just like with everything else in your work, it’s just as important to keep an eye on your business competition. This was the case back before the internet, and now it’s just as important in the digital age. When you are able to complete a comprehensive SEO competitor […]

What is SEO competitive Analysis? It is the process of identifying the strengths and weaknesses of you and your competitors’ SEO. Basically, you are trying to figure out any of the gaps between you and your competitor. A competitor analysis can help you with the following things: Benchmark your current SEO performance  Identify areas of […]

No matter how you look at it, an SEO competitive analysis is important to your digital marketing. First off, a competitor analysis is the process of knowing what your competitors are up to. By understanding what they are up to and what they are doing, you can then utilize their weaknesses against them. This is […]