Competitive research

How Do You Target Competitor Audiences On Facebook?

In PPC marketing, targeting your competitors and their audiences is a tradition that every marketer has done. Getting your ads in front of their audience can help build awareness of your own brand, ultimately generating leads and sales. Yes, Google and Bing allows us to run ads for the competition, but can you do the …

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Twitter Ads – How To Target Competitor Audiences

Are you struggling to get in front of your Twitter audience? In that case, you may want to try a different way of doing it – competitor targeting. But what is competitor targeting? Competitor targeting is when you use any sort of tactic that identifies any specific competitor, and then targets their audience and customers. …

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How To Find Your Real SEO Competitors – Whiteboard Friday

It shouldn’t come as a surprise, but just like with everything else in your work, it’s just as important to keep an eye on your business competition. This was the case back before the internet, and now it’s just as important in the digital age. When you are able to complete a comprehensive SEO competitor …

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The Ultimate Guide For SEO Competitor Analysis

What is SEO competitive Analysis? It is the process of identifying the strengths and weaknesses of you and your competitors’ SEO. Basically, you are trying to figure out any of the gaps between you and your competitor. A competitor analysis can help you with the following things: Benchmark your current SEO performance  Identify areas of …

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How Do You Do An SEO Competitive Analysis, No Matter If You’re A Newbie Or Pro?

No matter how you look at it, an SEO competitive analysis is important to your digital marketing. First off, a competitor analysis is the process of knowing what your competitors are up to. By understanding what they are up to and what they are doing, you can then utilize their weaknesses against them. This is …

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How To Analyze Your Local Organic Search Competition

The purpose of a competitor analysis is to help you understand the strength and weakness of your competitors in comparison to your own. By understanding the completed analysis, you find the gap in the market, allowing you to fill it and enhance your own business strategy. What are some of the other benefits of a …

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How To Get Found In Competitive SERPs For Early Stage Startups

Are you an early-stage startup company? If you are, you know how difficult it is starting up a completely new brand. Money is tight, so you always have to be so careful how you spend it. You have to make sure that whatever you do, you balance your marketing spend so that your business will …

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What Are Some Key Elements of Competitor Analysis That Will Help Your Business Win Out?

What is competitor analysis? In a nutshell, if is when you identify and evaluate your competitors, including both of their strengths and weaknesses, as well as how they currently compare to your brand and business. With the information you glean from the analysis, it can be used to improve your company’s efforts, allowing you to …

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Intro to SEO Competitive Analysis 101 – Whiteboard Friday

As long a you have a solid competitive analysis, you will have a priceless insight into what works for other folks in your industry, but it isn’t always easy to do right. In this episode of Whiteboard Friday, Cyrus Shepard will walk us through how to perform a full competitive analysis, including: How to identify …

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How to Optimize for Competitors’ Branded Keywords

When you’re doing work on your or your client’s website, one of the things you do is optimize for keywords on your brand, right?  But here’s a question for you that might seem a little weird, but there’s a reason for it.  Should you optimize for your competitors’ branded keywords?  And if you did, how would …

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