According to American consumers, they wasted $125 on average in 2019 because of inaccurate reviews, says a new report. By extrapolate this information across the adult population, about $25 billion in consumer spending in the US has been wasted because of fake and inaccurate online review. The report seems to be portraying a form of …

Fake And Inaccurate Reviews Driving Billions In ‘Wasted’ Consumer Spending [Report] Read More »

When dismissed a number of  years ago by a number of digerati, privacy has come back as an existential challenge for online publishers and digital marketers.  There are some recent privacy-related surveys from Forrester research that captured quite a large chasm between enterprise marketers and consumers on the subject. There are increasing concerns from consumers in the …

Survey: Chasm Exists Between Brands And Consumers On Data Privacy Read More »

According to Google, it is expanding its Google Surveys product and Surveys 360, which is its survey solution for enterprises, to over than 50 countries. The product was originally launched back in 2012 as Google Consumer Survey.  According to Google, the offering is designed to “… put quality market research in the hands of businesses of all …

Google Surveys Now Available In More Than 50 Countries Read More »