There are some folks out there that who seem to be natural at writing content. They're able to beautifully articulate their words that allows them to no only inform, but engage and persuade the readers that come across their work. But there are others who don't seem so gifted at writing, and when they write, [...]
More companies than ever are using content marketing, but do we have any proof that it actually works? In this episode of the popular Here's Why digital marketing video series, Mark Traphagen shares some interesting stats from a study that show just how effective content marketing can be in bringing in and retaining customers.
Today's search results are sophisticate enough to show the content they are looking for, but in the format they want as well. Identifying searcher intent and interested soley off of ranking results can be a powerful driver of content strategy. in this episode of Whiteboard Friday, Dana DiTomaso describes her preferred tools and methods for [...]
How can influencer help create and promote a piece of content? Which formats for content are ideal for collaboration? From simple blog posts to big events, from pixels to podcasts, Michael and Andy will discuss how to get more from content through collaboration.
The dismal truth is that most brand content marketing fails. It performs poorly because it can't bridge the gap between brand goals and prospect needs and desires. In this episode of the popular Here's Why digital marketing video series, Mark Traphagen shares how to build bridges to your target market with content marketing.
A web publisher asked why an older site is outranking a newer and "fresher" site. The basic SEO answer in a nutshell is that the older page as accumulated trust. Age plays a role here. John Mueller from Google explained a contradicting theory. The reason why some old sites rank better than newer ones is [...]
How do you increase your chances of getting your content into Google News? In this episode of Whiteboard Friday, SEO specialist Berry Adams is going to share the framework that you need to have in place in order to be able to appear in the Google News carousel.
What does google really mean when Google says that they prefer comprehensive, complete content? In this episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of search engine valuable, quality content that could actually help you rank.
Google seems to be showing interest in the authors of web content once again. Does that mean it's now an SEO ranking factor? In this episode of the popular Here's Why digital marketing video series, Mark Traphagen explores the evidence and gives you the real reasons it matters who authors your content.
It seems that the best way to improve domain authority is to generate large numbers of earned links from high authority publishers. It's not possible to get these links via: Link exchanges Buying links Private Blog Networks, or PBNs Comment links Paid native content or sponsored posts Any other method you may have encountered It's [...]