Today SEMrush is going to be talking about the concept of ideation. Now, if you are an agency person, and I say the ideation, you are just going to shrug your shoulders and think nothing of it. However, if you are not from agency land, you are probably just sucking your mouth right there. But [...]
Have you ever wondered how big brands do their content marketing? On episode 2.30 of Marketing Scoop we explore how Uber and Search Engine Journal select and run their long-term content marketing campaigns, specifically focusing on Uber’s “Safety and Access” campaign alongside Search Engine Journal’s podcast launch, and how they integrated their podcast into their [...]
Content marketing is a complicated and relatively young practice. What really matters to achieve success? In this episode of the award-winning Here's Why digital marketing video series, Mark Traphagen gives you the three top priorities to get ROI from your content strategy. https://youtu.be/X1wo3icB-NU
Save time, recover your sanity, and generate more time for the little things by taking BACK your content strategy in 2019! Learn to recycle, repurpose and republish your best content, and put your future content production on auto-pilot. Content marketing isn’t a black box. In this webinar learn from expert SEO and content marketing professionals [...]
Instagram is planning on reducing the reach of posts that are borderline violations of the company's community guidelines. Basically, Instagram is targeting content that gets a little to close to crossing the line without really going over it. Instagram is going to do this by not spreading these types of post by not recommending them [...]
Could old content be dragging down the overall "authority" of your website? We think so. If we agree this is true, then you have an important decision to make: should you improve your old content or remove it? Making the right decisions during this process can bring great rewards, in terms of traffic, organic search [...]
What is the most efficient and effective content marketing framework and how does it help you to drive large volumes of organic traffic without a bid budget? Today’s episode looks at why having a scientific approach to your content marketing campaigns is likely to be beneficial to your organic success.
Want to capture readers’ attention, increase dwell time, and lower your bounce rate? Then focus on the USER as you create content. Take your content strategy to the next level in this webinar.
A cornerstone of any good content marketing strategy is useful, valuable content that your readers will make good use of. With seemingly worthless content always being published, you'll be posting fluff that nobody will ever care about. The major factor is here is the audience. If your content is useless to them, then it's not useful [...]
Are you a site that is competing to rank for popular head terms? If so, where's the best place to focus on content strategy? Based on the hypothesis by those at Distilled, there is good news, as the answer may lie in perfectly satisfying searcher intent.