Content KPIs

Content KPIs to Define Success at Every Stage of the Funnel

Content marketing is a pretty big thing in case you didn’t know. You need content, no, good content, in order to improve your website’s success when it comes to keeping people interested in your business. Every time you create a new piece of content, you should create it to fulfill a user’s intent, which is …

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15 Things to Consider Before Choosing Your Content KPIs

As brands and enterprises make the transition to full-blown digital publishers and media entities, there is an even greater demand in two important areas: Accountability in spending. Better understanding of how content drives business objectives at different levels. Because of this, marketers are pushing harder to measure content – not just at the transactional level but also …

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