We know that marketing these days has changed since the days of old.  Instead of commercials and magazine ads, we have 60-second Instagram spots and personalized email campaigns.  Rather than using celebrity endorsements, brands are now opting in for mom sponsored blog posts to get the word out about their products. There is a surge of consumer-centric […]

With all the options we have these days when it comes to starting a blog, it’s ultimately pretty easy to begin you’re blogging adventures.  But turning yourself into a successful, profitable and well-known blogger isn’t. It’s due to the easy of blog creation that causes us to get lost in the sea of seemingly endless […]

As of today, March 22, Adobe has unleashed what they are describing as the next-gen version of its Marketing Cloud. For the director of product marketing Kevin Lindsay, “Marketing is really the experience business.”  This was said during a press briefing, adding that the newest release of their Marketing Cloud enlarges the Cloud’s customer experience capabilities.  These features […]

Google launched a content recommendation tool last April for publishers who use AdSense to add to their websites.  Unlike other services, such as Taboola and Outbrain, Google’s Matched content feature hadn’t included ads and has only functioned to cross-promote content on publishers’ own sites…until now. There is a new beta that allows publishers to opt in to […]

There is a report from digital marketing solutions provider TrackMaven that reveals that brands have increased their content marketing output by 35 percent per channel in 2015, but engagement with these brands have dropped by 17%. Looking at TrackMaven’s findings, it seems that content surged in October, although engagement dropped to its lowest point at the same […]

When it comes to online content viewing, marketers have to always be at the top of their game by constantly reevaluating their content marketing tactics to remain relevant in the industry. Rapt Media did a survey a few months ago that involved over 2,000 consumers to see what they want and expect out of the content […]

When you create content for the online world, naturally, you want others to come in and see it.  What’s more, you want people to engage you based on the content you’ve created.  There is such a strong pull for content creators for this type of engagement, we have created something called content marketing. But the sad […]

Are you new to content marketing?  If so, there is some good news!  Moz is introducing the next in a series of beginner’s guides – The Beginner’s Guide to Content Marketing! Every aspect of SEO and online marketing can have it’s own set of challenges, and content marketing is no different.  The creation of great […]

When you’re trying to differentiate yourself from the marketing competition, you’ll find that it can be a pretty difficult task to complete.  You’ll find plenty of creative advertising ads spread across the web, and it’ll find you scratching  your head wondering how can you compete with that?  When creating memorable content that is designed to set you apart […]

With the Google’s new Accelerated Mobile Pages (AMP) coming out, some people would wonder if you have to be a big publisher to take advantage of it.  The good news is, you don’t have to be. The feature is already live for some articles on major media properties, such as Vo, The Verge, BuzzFeed, and […]