Content Strategy | Thrive Business Marketing

Category: Content Strategy

How to Craft an Effective B2B Content Strategy for YouTube

By Scott Davenport | July 11, 2023 | B2B, Content Strategy, YouTube

YouTube has emerged as a powerful platform for B2B marketers, offering an extensive reach and the ability to engage with a diverse audience. However, despite its immense potential, many organizations are still not utilizing YouTube to its fullest extent in their B2B marketing efforts. In this blog post, we will delve into the key steps …

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Unlocking the Power of Diversified Content: Reaching, Engaging, and Building with Impact

By Scott Davenport | June 30, 2023 | Content Strategy

It feels like ages since we talked about the idea of content being king, but we know it’s true. Businesses and individuals alike rely on creating compelling content to attract and engage their target audience. However, simply churning out the same type of content over and over again may not yield the desired results. To …

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How Should You Get Started With Your Video Content Strategy?

By Scott Davenport | December 5, 2022 | Content Strategy, Video

If you clicked on this post, it’s likely that it’s because you know how important video content marketing is. No longer can you get by using just written content and images. In the United States, digital video marketing is a $135 billion industry, meaning that brands are seeing just how big the creating and distribution of video …

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How Does A Solid Content Strategy Empower Your Team?

By Scott Davenport | May 12, 2022 | Content Strategy

In this Search Engine Journal video, Amanda Zantal-Wiener, SEJ’s new Editor-In-Chief, talks with Loren Baker to discuss a number of things, including her role, content strategy and leadership. They also discus how a solid content strategy coupled with a strong editorial team can truly empower and inspire your team.

What Are Some Ways That Infographics Can Benefit Your Content Strategy?

By Scott Davenport | January 24, 2022 | Content Strategy, Infographic, Infographics

If you’re trying to communicate something to somebody, telling it to them doesn’t always work because there are those who are visual learners and can retain information better by looking at something. One way to deal with this is through the use of infographics since they can be an aesthetically pleasing way to summarize the …

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How Do You Create A Winning Local SEO Content Strategy?

By Scott Davenport | January 10, 2022 | Content, Content Strategy, Local SEO

If you want to rank for local search results, you want people in a specific neighborhood, town, or geographic area to find and visit your website. Overall, your website might be selling items directly to customers, but many times, it probably helps people find your store, your practice, or to hire you for your skills …

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How to Scale Content Creation

By Scott Davenport | December 1, 2021 | Content, Content & Writing, Content Strategy

Aside from helping to solve a customer or client’s problem, creating content on a regular basis is a great way to establish how knowledgeable you are in your industry. But its more than just simply creating content for your website or business blog. It means you’ll need to create more high-quality content. In this video, …

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Using Google Trends To Optimize Your Content Strategy Timing

By Scott Davenport | November 24, 2021 | Content, Content Strategy, Google Travel Search, Google Trends

Are you creating content for your business website, but you’re not sure what kind of trends people searched for in the past? With Google Trends, you can get incredible data that is both useful and timely for your needs. The newest Trends Curator with the Google Trends team, Louisa Frahm, talks with Loren of Search …

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How Do We Automate High-Quality Content Generation?

By Scott Davenport | August 7, 2020 | Content & Writing, Content Quality, Content Strategy

With today working world, we are seeing the loss of both budgets and clients, all while seeing more work being piled on to those still able to work through this pandemic. But with such limits placed upon us, how do we write awesome content that makes people want to continue reading and engaging with us? …

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Content Strategy & Actionable On-Page SEO Tips to Drive Traffic in 2019

By Scott Davenport | March 13, 2019 | Content, Content & Writing, Content Strategy, SEO

Want to capture readers’ attention, increase dwell time, and lower your bounce rate? Then focus on the USER as you create content. Take your content strategy to the next level in this webinar.