On January 29, GoDaddy announced that it acquired Over, a mobile app designed for SMBs and entrepreneurs that lets them quickly create content for social media platforms, email and websites. According to a company spokesperson, the capabilities provided by this app will be integrated into GoDaddy’s Website + Marketing platform in the future. Even though the […]

Shutterstock has launched an unlimited music subscription plan for content content creators and digital marketers. This subscription contains over 11,000 tracks that can be used in web-based content, such as podcasts, YouTube videos and conference presentations. This service will cost $149 a month, and will include access to the Shutterstock Music library with music tracks […]

Aja Frst, senior SEO strategist at HubSpot, explains how she helped restructure the SEO strategy at the company. Specifically, how it uses a topic cluster approach to building out “content universes” that have “pillar pages” for the higher level content. Barry Schwartz’s interview with Aja goes into how HubSpot structures its content around those topic […]

You want to make sure you keep only the best and relevant content on your site, so it’s pretty easy to see why you want to make sure you update the content on your site to make sure it is at its best. In this SEMrush video, we’ll discover how and why you will want […]

On September 5, Google updated its Search Quality Rater Guidelines. This update was brought to the attention of the SEO community from SEM consultant Mari Haynes in a tweet. This version places more emphasis on vetting news sources as well as YMYL content and its creators. It expands the basis for which a rater might […]

Google is changing up how it presents publisher content policies, and is also standardizing content polices and restrictions across AdSense, AdMob and Ad Manager. The company’s content policies are going to be divided into two categories – Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page outlines the types of content that […]

Today SEMrush is going to be talking about the concept of ideation. Now, if you are an agency person, and I say the ideation, you are just going to shrug your shoulders and think nothing of it. However, if you are not from agency land, you are probably just sucking your mouth right there. But […]

YouTube videos are a great part of marketing for you business, and if you aren’t already using the platform, you should really consider it. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. The latest  State of Video Marketing Survey found that a […]

Want to capture readers’ attention, increase dwell time, and lower your bounce rate? Then focus on the USER as you create content. Take your content strategy to the next level in this webinar.

There are some folks out there that who seem to be natural at writing content.  They’re able to beautifully articulate their words that allows them to no only inform, but engage and persuade the readers that come across their work. But there are others who don’t seem so gifted at writing, and when they write, […]