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Category: Content

Refurbishing Top Content – Whiteboard Friday

You’ve been writing or creating video content for your site for a while now, and you’e begun realizing how some of your content is doing very well in comparison to the rest.  It’s either converting really well, or it’s garnering the most qualified traffic, but it’s ultimately collecting dust.  Perhaps there something you can do with […]

How Do You Build Links Without Creating Content? What Are Some Examples?

Even though it can be difficult or confusing for some, link building isn’t some SEO hack that’s out of reach for most people.  Link building is pretty straight forward.  All you have to do is find some sites that are relevant, ones that might have a reason to link from and convince them to link. […]

Here’s Why Content Length Is Not the Same As Content Quality

Which is better for content marketing: long-form content or short-form content? Many assume that longer content must be better for SEO and is always better quality content, but is that the case? In this episode of Here’s Why, Stone Temple’s Mark and Eric explain why content length isn’t really the most important consideration for content […]

The 10 Types of Content That Work Best for SEO – Whiteboard Friday

Rand Fishkin, who has spent the last few weeks analyzing hundreds of SERPs, has identified 10 different types of content that work best for SEO and classified which formats are best suited for certain queries.  In this episode of Whiteboard Friday, Rand will explain these content types and how to sue them to satisfy searcher […]

Upcoming Trends for Visual and Regular Content in 2017: An Interview with Matt Siltala

In this interview at Pubcon 2016 in Las Vegas, Matt Siltala, President and Founder of Avalaunch Media, shares his insights on the upcoming trends for visual and regular content in 2017. /center>For more information on live streaming, explore the following resources: How Your Brand Can Become a Part of the Live-Streaming Revolution https://www.searchenginejournal.com/b… Expand Your […]

Creating Custom Content on a Budget: An Interview with Erin Robbins

At Pubcon 2016 in Las Vegas, SEJ Executive Editor Kelsey Jones sat down with Erin Robbins, President of Ginzametrics, to talk about ways on how to create custom content when you’re on a budget. For more tips on creating content on a budget, explore the following resources: 10 Tips to Make Content Marketing Work for […]

Here’s Why Content Quantity Should Not Be Your Marketing Priority

When it comes to spicy food, more isn’t always better. The same may apply to your content marketing efforts. Find out why you should prioritize content quality over quantity in most cases. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com Resources: 1.) “The Future Is More Content: Jeff Bezos, Robots and High Volume Publishing” […]

Here’s Why Authority & Content Are Sustainable Competitive Advantage Builders

If you want to gain a sustainable competitive advantage in your marketplace, you’ve got to build authority and back it up with trustworthy yet interesting content. Want to know why? Here’s why! Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com Resources: 1.) “Are Links Still a Powerful Ranking Factor?” http://stonet.co/link-study 2.) “Sustainable competitive advantages […]

How to Beat Your Competitor’s Rankings with More *Comprehensive* Content – Whiteboard Friday

When it comes to search results, longer and more through documents tend to do better overall.  But why?  Is there a way that we can use this knowledge to our advantage?  In this episode of Whiteboard Friday, Rand Fishkin explains how Google might be weighing content comprehensiveness, and even explains a three step methodology for gain […]

Is Google Biased Toward Reputation-Damaging Content?

On Google, why does reputation-damaging content seem to pop up so fast in their search results?  This is quite an interesting question to be asking.  If you or your company saw something in Google’s search results that could or has harmed your reputation, you might be wondering how and why something negative could appear so […]