Soon, Advertisers Will Be Able To Adjust Conversion Values In Smart Bidding
By Scott Davenport | | Conversion Values, Smart Bidding
According to an announcement, advertisers will now have more control over smart bidding with conversion value rules. These values will adjust the value of a given conversion, based upon factors that impact lead quality and value. Stephen Chang, Product Manager, Google Ads, said “You can adjust conversion values based on characteristics like location, device, and […]