Both Internal and external links are important in many ways. They do play a big roll in guiding websites to the content they were looking for, whether it be about a product, a service or anything else. Internal links can help to increase rankings to other pages within your site. External links are used to […]

A huge part of your job as a marketer is to convert website visitors into leads for your business. That seems to be simple and sweet. When it comes to inbound marketing, you have to create content that is influential enough that people visiting your website will want to trade their content information to you […]

With eCommerce as popular as ever these days, which has only accelerated because of the pandemic, if your business is to survive, you will need to think about how to deal with your selling strategies. You will need to make sure you put extra effort into your digital marketing, especially if you want to survive […]

If you’re trying to get people who visit your site to do something specific, such as subscribe to your email newsletter, make a purchase, or other, how would you convince them to do it? Copywriting expert Ashlyn Carter shares 88 words and phrases to fire up your website in this infographic. In the following infographic, Carter has […]

Page speed is an important factor in today’s digital marketing. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer. How much you pay on a CPC basis in paid search. Where you rank in organic search. But there are quite a few websites […]

In this HubSpot Academy Master Class, HubSpot Academy CRO Professor Joel Traugott invites Unbounce Senior Conversion Optimizer Michael Aagard to debunk some of the most common myths around conversion rate optimization for digital marketers.

Nandini Stocker from Google’s Conversation Design Team explains the challenge of designing natural voice UIs that meet our unconscious expectations of how conversations are supposed to work. For starters, we have to teach our machines to talk to humans, not the other way around. How do we build a good VUI design, you ask? Short […]