Cookies

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Upcoming Cookie Changes That Will Affect Your eCommerce Website (Infographic)

For years, every business website has been utilizing cookies to track website visitors, improve the user experience and collect data that helps us target ads the the right audiences, but we will need to learn about our visitors differently soon, because Google has been planning to phase out third-party cookies on Chrome browsers by 2022. …

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Third-Party Cookies and How To Unlock The Secrets Of First-Party Data

I’m sure that at this point in time, this shouldn’t be news – third-party cookies are going away. During their hay day, third-party cookies helped brands deliver a lot of online ads to people, but their usefulness will soon be greatly diminished. Google will be blocking them on Chrome next year, and Mozilla Firefox and …

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Third-Party Cookies and How To Unlock The Secrets Of First-Party Data

I’m sure that at this point in time, this shouldn’t be news – third-party cookies are going away. During their hay day, third-party cookies helped brands deliver a lot of online ads to people, but their usefulness will soon be greatly diminished. Google will be blocking them on Chrome next year, and Mozilla Firefox and …

Third-Party Cookies and How To Unlock The Secrets Of First-Party Data Read More »

The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data

Third-party cookies will be taking their leave soon, but that doesn’t mean that the ever-so-important deep-data connection with your audience is taking a hit. Now that we are shifting to first-party data, we can pinpoint and own our own audience’s true preferences. Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author …

The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data Read More »

The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data

Third-party cookies will be taking their leave soon, but that doesn’t mean that the ever-so-important deep-data connection with your audience is taking a hit. Now that we are shifting to first-party data, we can pinpoint and own our own audience’s true preferences. Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author …

The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data Read More »

Third-Party Cookies and Digital Marketing: Preparing for 2022

In January of 2020, Google announced that it was going to eliminate third-party cookies from Chrome by 2022. The company promised that they’d use those two years to come up with a more private alternative that users and advertisers would be happy with. In the following video, John Lincoln, CEO of Ignite Visibility discusses how …

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Google Delays Plan To Block Third-Party Cookies Until 2023

Back in March of 2021, Google announced that third-party cookies would stop being used over the Chrome browser and Google ad networks by 2022, but on June 24, Google updated everybody with the decision to push back the original timeline to block third-party cookies until 2023. Vinay Goel, Privacy Engineering Director with Chrome, said “Subject …

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