By now, many of you will have heard all about Google and Apple changing up how browser tracking works. And as many of you have realized, this could really mess with you, especially if you are running an eCommerce website where ads are an important part of your site. If you want to know how […]
For years, every business website has been utilizing cookies to track website visitors, improve the user experience and collect data that helps us target ads the the right audiences, but we will need to learn about our visitors differently soon, because Google has been planning to phase out third-party cookies on Chrome browsers by 2022. […]
I’m sure that at this point in time, this shouldn’t be news – third-party cookies are going away. During their hay day, third-party cookies helped brands deliver a lot of online ads to people, but their usefulness will soon be greatly diminished. Google will be blocking them on Chrome next year, and Mozilla Firefox and […]
Third-party cookies will be taking their leave soon, but that doesn’t mean that the ever-so-important deep-data connection with your audience is taking a hit. Now that we are shifting to first-party data, we can pinpoint and own our own audience’s true preferences. Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author […]
In January of 2020, Google announced that it was going to eliminate third-party cookies from Chrome by 2022. The company promised that they’d use those two years to come up with a more private alternative that users and advertisers would be happy with. In the following video, John Lincoln, CEO of Ignite Visibility discusses how […]
Back in March of 2021, Google announced that third-party cookies would stop being used over the Chrome browser and Google ad networks by 2022, but on June 24, Google updated everybody with the decision to push back the original timeline to block third-party cookies until 2023. Vinay Goel, Privacy Engineering Director with Chrome, said “Subject […]
Back in January of 2020, Google announced their plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move the company says will plot “a course towards a more privacy-friendly web”. This isn’t just some small time news that you can just ignore. Did […]
An announcement has been made that Publicis Groupe, the global marketing and communications company and The Trade Desk has formed a partnership in order to create another possible alternative to the third-party cookie-based issue. Back in 2019, Publicis bought Epsilon, and now, The Trade Desk will now have access to Epsilon’s data base of billions […]