COPA

Jumpshot Redux: Hitwise Is Shutting Down

After 20 years of operation, Hitwise, a company that collects consumer data from numerous sources, is shutting down.According to the vague statement that the company gave on its website, citing “events outside of our control.” According to Hitwise, it was called an “unexpected turn of events.” There seems to be some unconfirmed speculation that Hitwise might …

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How Google, The Digital Marketer, Is Adapting To Cookie Restrictions And Data Privacy

Google does a lot of things, not just search engine stuff that it did back in the day. It’s a marketing platform, a digital marketing company, and it even sells hardware, software, services and smart-home products as well. Despite this, Google is having to deal with the same privacy data constrained challenges that every digital …

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