“We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, saying that the standard key performance indicators (KPIs) her organization, along with other businesses, are used to tracking have been disrupted by the coronavirus outbreak. “I think some of that qualitative [data] that we [...]
“Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is this current environment changing life for our customer and where can we be of assistance?’” said CEO of TopRank Marketing, Lee Odden, during the content marketing in the time of COVID session of Live with [...]
“There should be a moment of evaluation that you have as a business to say, ‘What role can I have in this? What need can I address?’ and your content strategy can match that,” said Meghan Keaney Anderson, VP of marketing at HubSpot, on the content marketing during COVID session of Live with Search Engine [...]
Retail sales are facing the steepest decline ever recorded, as they are down 8.7% in March. In April, e-commerce has been seeing unprecedented growth, which has been aided in part by government stimulus payments. Data has been released by Adobe, Shopify and PayPal over the past week, each reflecting the scale of e-commerce gains and [...]
For some time, the degree to which user behavior has affected Google's search algorithms have been speculated, and companies have been characteristically reluctant to elaborate on this relationship. Almost instantaneous changes to trending search results has a number of SEOs believing that Google's automated systems do kick in when search intent shifts. “Seeing [the intent [...]
The COVID-19 has created shadows over all interactions, such as communications between businesses and customers. Brands will have to adapt their messaging and their offerings to turn this economic downturn into an opportunity to serve their audiences. https://youtu.be/jKkO0hlH9qo During Search Engine Land's PPC for B2B session, Brad Geddes of AdAlysis and Michelle MOrgan of Clix [...]
Working from home is a great way to help businesses stay in operation as the world finds ways to overcome COVID-19. For some, this is both good and bad as their now decentralized staff has to make sense of data tat might not be as reliable due to the unexpected shit in work environments. “One [...]
In the first quarter of 2020, Snapchat has gained 11 million daily active users, which brings the total to 229 million users. 11 million daily users (DAUs) represents an increase of 20% over last year. Engagement has hit some highs as well, as over 4 billion Snaps were created each day in Q1 2020. With [...]
When increasing the number of URLs webmasters could submit for indexing and crawling from 10 to 10,000 per day , Bing said, “Eventually search engines can reduce crawling frequency of sites to detect changes and refresh the indexed content.” Letting site owners submit URLs directly decreases Bing's costs and possibly even facilitates higher quality search [...]
In an announcement made on April 20, Bing and GoFundMe have partnered up in order to facilitate donations made to local businesses that are impacted by the COVID-19 pandemic. The owners of Bing Places for Business accounts can set up fundraisers through GoFundMe and Bing will display a donation button within its local listing page. The [...]