Summer Olympics Postponement Further Shakes 2020 Ad Spending Expectations
By Scott Davenport | | Coronavirus, SEM
Sporting events were going to be a huge driver of advertising spend growth this year, but thanks to the coronavirus pandemic, we’re seeing widespread cancellations. On March 24, an announcement was made to postpone the 2020 Summer Olympics, which was originally supposed to take place this June. Will the ad dollars meant for the games […]