Being able to calculate your customer acquisition cost (CAC) is one of the most impactful metrics you need to understand as either a marketer or business owner. In this video, Elevate Digital shows you how to understand the different methods of calculating your CAC, and the common mistakes you should avoid. They even go over …

How To Calculate Customer Acquisition Cost In 2023 Read More »

Many marketing metrics are indicators of success, including conversion rates and visits. But, Cost Per Acquisition (CPA) is a financial metric that is used to directly measure the revenue impact of marketing campaigns. According to Big Commerce, Cost Per Acquisition “measures the aggregate cost to acquire one paying customer on a campaign or channel level. …

What’s A Good Cost Per Acquisition? Read More »