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Category: Creativity

How Less Resources Make You More Creative

If your team is working hard to come up with the most innovative marketing campaign of the year, you might want to put them on a low budget and tight timeline. And that’s because constraints and boundaries create a hotbed for innovative creativity.

How to Unleash Conceptual Creativity With Peter Hatherley

CISE is a conceptual intelligence tool that produces topical models that are perfect for content marketing of any kind. The CISE algorithm provides a contextual mirror of the mind of Google and then filters the resultant smart data through a hierarchical model that simulates conceptual thinking. Peter Hatherley, the CEO of Intermart New Zealand will …

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