If an important resource of any business these days are websites, then traffic is the important resource for websites themselves. Ultimately, you want good website traffic for your business website if you want to really increase your chances of people making purchase, converting, or becoming clients. Not only does more traffic help get you more […]

Conversion rate optimization, or CRO, is an important concept in SEO because it allows you to lower your customer acquisition costs by getting more value from the visitors and users that you already have. If you can optimize your conversion rate, you’ll see an increase in revenue per visitor, more clients and customers, and overall […]

It’s not totally ideal if you’re testing for just SEO or just CRO, as some changes result in higher conversions and reduced site traffic as an example, while others could rank more highly, but convert less well. In this episode of Whiteboard Friday, Will Critchlow demonstrates a method of testing for both top-of-funnel SEO changes […]