For anybody who has been in the SEO business for a while, they know that, when it comes to click-through rate (CTR), not all searches are created equal. Seige Media has released a study that uncovers the top 42 keyword terms, along with their average CTRs. This study examined the top 50 keyword "stems" to find [...]
The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google’s Rankings – Whiteboard Friday
Due to all of the experimentation and analysis of patents that Google has submitted, there is plenty to learn about the things that they value in terms of search. In this episode of Whiteboard Friday, Rand Fishkin takes us through what Google learns from user behavior, like queries, CT and long vs short clicks.
As digital professionals all of you know how to bring maximum results to your customers. However, translating an advanced AdWords strategy into language that your customer understands might be a challenge. During this Google Partners Hangout On Air, Daan Suijlen will walk you through how to talk about terms like CTR, CPC and Quality Score in [...]