Creating and launching a successful Google Ads campaign requires some compelling ad copy and targeted keywords. But it takes more than just that – you need to harness the potential of ad extensions. These tools can not only enhance your ads, they can provide more information that you can use to help you capture y …
Here’s something to remember – if you’ve forgotten about how your brand, services and products are being found in the search results, then it doesn’t at all matter what other awesome SEO tricks you’re pulling out of your hate. If you aren’t analyzing or enhancing your organic CTR, you’re totally limiting your potential. In this …
If you want to be able to futureproof your SEO with structured data, you’ve come to the right place. Jori Ford, SEO and content expert, will take us through different structured data types and the ways they can improve your search visibility and CTR!
For anybody who has been in the SEO business for a while, they know that, when it comes to click-through rate (CTR), not all searches are created equal. Seige Media has released a study that uncovers the top 42 keyword terms, along with their average CTRs. This study examined the top 50 keyword “stems” to find …
Study Shows Search Terms With The Very Worst (And Best) Click-Through Rates Read More »
Due to all of the experimentation and analysis of patents that Google has submitted, there is plenty to learn about the things that they value in terms of search. In this episode of Whiteboard Friday, Rand Fishkin takes us through what Google learns from user behavior, like queries, CT and long vs short clicks.
As digital professionals all of you know how to bring maximum results to your customers. However, translating an advanced AdWords strategy into language that your customer understands might be a challenge. During this Google Partners Hangout On Air, Daan Suijlen will walk you through how to talk about terms like CTR, CPC and Quality Score in …
Google Partners ‘Discover’ HOA series – Pitching Digital Strategies Read More »