Customer Data Platform

Verint Systems Adds Adobe Integration

Verint Systems, a customer engagement platform, will expand its existing partnership with Adobe, which will let Verint customers combine their experience data from Verint Experience Cloud with data from the Adobe Experience Platform. By joining this data together, marketers will have more streamlined access to customer insights, which is an important element to delivering better customer …

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BlueVenn Adds Native Email Component To Its CDP Platform

BlueVenn, a customer data platform, is launching an email component to its platform. With this new component available, users will have the ability to create email marketing campaigns without using an external email solution that integrates with the CDP platform. “Email is still a batch and blast marketing tool, disconnected from other online and offline …

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Adobe Announces General Availability Of CDP, Updates To Experience Platform For Improved Personalization

In an announcement, Adobe said that the general availability of real-time customer data platform (CDP) features, new goverance capabilities and new cross-channel personalization. These updates will let users pull together customer data from across the enterprise in real-time. Delivering a consistent customer experience across all interactions and touchpoints can be pretty difficult for marketers. Marketers …

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