Customer experience (CX) has become a key differentiator and driver of success in the realm of online marketing. CX refers to every interaction a customer has with a business, across all touchpoints and channels. With rising customer expectations, CX is now essential for building loyalty, retention and advocacy. This focus on CX is profoundly impacting […]
Businesses that flourish and succeed are usually the ones that provide the sort of products and services that consumers want. This means that these businesses must keep in constant communication with their consumer base so they know what kind of direction they should be heading in. These days, consumers desire more and more personalized and […]
To Erik Mumford, a thought leader in the logistics and supply chain space, something that people don’t talk about or understand is that “logistics is a huge part of the customer experience, which is a huge part of today’s marketing.” He feels that when you look at everything that goes into marketing these days isn’t […]
Brendon Dennewill, CEO of Denamico, has made a key distinction in their flywheel model: they put customer experience in the center. Learn how to leverage data, systems, processes, and technology to help your clients succeed with a true digital transformation of their customer experience.
In business, crises are inevitable; every company will face them. And whether they’re global, regional, or company-wide, they will have an impact on your customers. That’s why, during times of crisis, prioritizing the customer experience is more crucial than ever. So, how can businesses do that? Hubspot chatted with Senior Corporate Communications Manager Ellie Flanagan […]
When a lead becomes a customer, are you mindful of their experience after gaining their business? It’s easy to fall into the routine of sales emails, newsletters and invoices, but in order to deliver an exceptional customer experience that improves their retention and brand love, you must go above and beyond. In this episode, Dana […]
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar with the search engine optimization experts at Botify and the customer experience optimization experts at AB Tasty on Search Engine Journal, you’ll learn how to create the most relevant, […]
Not showing up for every relevant search is like having a closed sign up during business hours. In this episode of Google Partners, learn the importance of a proper budget and how to communicate this to advertisers.
Chatbots may revolutionize the way customers interact online with your business. What are they, what can they do, and why do they matter.