Customer Experience: The Key to Thriving in Local Marketing’s Omnichannel Landscape
By Scott Davenport | | Customer Experience, Omnichannel
Customer experience (CX) has become a key differentiator and driver of success in the realm of online marketing. CX refers to every interaction a customer has with a business, across all touchpoints and channels. With rising customer expectations, CX is now essential for building loyalty, retention and advocacy. This focus on CX is profoundly impacting …
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