Digital advertising is a powerful and essential component of modern marketing strategies. It enables businesses to effectively reach their target audience and achieve their marketing goals. However, to harness the full potential of digital advertising, a well-designed plan is crucial. In this article, we will outline four fundamental steps that will guide you in creating …
When it comes to investing in digital advertising, what is the order of channels you should be investing in in order to see the best results? Brand Retargeting Inbound Search – LSA , Maps ads, Search, Shopping Targeted Outbound – FB/IG/IL/YT targeting specific audience Shotgun Outbound – TV, Billboards, Radio, Podcast, etc. Check out Marketing …
If you’re just taking your first steps into the world of digital marketing, and you’re looking for a solid strategy to get you going, then Ignite Visibility is here to help! John Lincoln, a digital marketing expert, will walk you through his strategy to set up a digital marketing program.
Digital marketing is quickly becoming the primary concern in every company’s marketing strategy. The internet allows you to reach a broad audience quickly, and you can often build an entire digital marketing campaign at a relatively low cost. If you’re a senior entrepreneur looking for new ways to advertise your small business, consider these five …
5 Digital Marketing Tips Senior Entrepreneurs Need to Know Read More »
Digital advertising has undergone a drastic evolution throughout the years. Due to the changes in consumer behavior and increase in digital consumption in the past years, it has become one of the most significant components of modern-day marketing and business strategy. Many companies are leveraging Google Ads and other online tools to connect and engage …
If you are thinking of how to tackle the year ahead in terms of digital marketing, it’s a good idea to know about all the current digital trends that could affect your marketing campaigns. The folks over at Red Website Design have found twelve marketing trends that are important enough for you to know, and placed …
In January of 2020, Google announced that it was going to eliminate third-party cookies from Chrome by 2022. The company promised that they’d use those two years to come up with a more private alternative that users and advertisers would be happy with. In the following video, John Lincoln, CEO of Ignite Visibility discusses how …
Third-Party Cookies and Digital Marketing: Preparing for 2022 Read More »
Ever since the release of iOS 14.5, it has had a huge impact on advertisers. They are unable to track people clicking on their ads, and that can really mess with the way their metrics show data. In the following HubSpot video, they share how we can prepare for these changes so your company doesn’t …
How Apple’s iOS 14.5 Release Could Impact Advertisers Read More »
Digital advertising is important, and is becoming even more so over time. Is it possible to continue growing better and better at it? Of course there is! The following LYFE Marketing video shows us how to become an ad expert. They’ll show us how to take your advertising campaigns to the next level.
Creativity has always been an important part of marketing success. In digital marketing, creativity will help you craft a better marketing strategy, since it shows you what encourages customer engagement. Being able to engage customers and clients are much more important than slapping colorful graphics to your website. But what is the real impact of …