Digital Marketing

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What’s The Forecaster Method, And Why It’s Important

In this video, John introduces The Forecaster Method, a strategy to help marketers accurately evaluate, forecast, and scale their digital marketing programs like never before. What is the Forecaster Method? The Forecaster Method looks at all the different ways you can get traffic, breaks down the perfect portfolio, and then teaches you to scale from …

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What Will Web3 Mean For Digital Marketers?

If you’ve heard anything about Web3, also called Web 3.0, you might have heard certain words being thrown, such as “decentralization,” “digital self-sovereignty” and “user-specific”. But what do those things even mean? According to Shaun Heng, vice president and chief of staff at CoinMarketCap, “The ownership element is the key difference between Web 2.0, the current …

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Two New Trends Changing Digital Marketing

In this Ignite Visibility video, digital marketing expert John Lincoln, shares two new aspects of online marketing that will assist you in improving your PPC strategy. 3rd-Party Data Targeting Although every platform you use offers targeting options, specifics are typically are found lacking. Use data enrichment audiences to improve your targeting and get access to …

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How To Best Invest In Digital Marketing

When it comes to investing in digital advertising, what is the order of channels you should be investing in in order to see the best results? Brand Retargeting Inbound Search – LSA , Maps ads, Search, Shopping Targeted Outbound – FB/IG/IL/YT targeting specific audience Shotgun Outbound – TV, Billboards, Radio, Podcast, etc. Check out Marketing …

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How To Upsell Your Digital Marketing

Upselling is a sales techniques that is designed to persuade customers to purchase a more expensive, upgraded, or premium version of a product or service with the intention of making a larger sale. With upselling digital marketing campaigns, you can drastically increase a company’s revenue. This White Shark Media will teach you how to effectively …

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Beginner Digital Marketing Class – What Is An Ad Network?

Ad networks are an important element of the mobile advertising ecosystem. They act as a technical and commercial intermediary between advertisers and publishers. According to Adjust.com, ad networks “aggregate ad inventories from supply sources and match them with demand sources looking for ad slots. The supply sources in a mobile ad network typically constitute apps …

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Why Is Cybersecurity, Financials, and Digital Marketing Important To Your Brand’s Future?

If you include more of the available marketing tools and tech in your marketing campaigns, you might find nothing but opportunities. But there are two sides to every coin. Sure, you’ll find more positive opportunities for your brand and business, but it’s also possible that you’ll have a higher chance of experiencing data breaches, as …

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