If you include more of the available marketing tools and tech in your marketing campaigns, you might find nothing but opportunities. But there are two sides to every coin. Sure, you’ll find more positive opportunities for your brand and business, but it’s also possible that you’ll have a higher chance of experiencing data breaches, as […]
If you want to see your marketing efforts pay off, you don’t want to target just anybody. You want to target the right audience. In the following Ignite Visibility video, you will learn how you can segment your customers to help you nail your audience targeting. In this video, John Lincoln, a digital marketing expert, […]
Is your business considering getting somebody to do digital marketing for your brand, but you don’t know which right for you – an agency, a freelancer, or build an in-house team? All three of these options can have their pros and cons, but ultimately, it’s all about what is best for your business. In this […]
With digital marketing and cybersecurity being linked, we’re seeing a rise of cybersecurity threats across a broad range of websites and businesses. As long as you are doing any amount of buisness online, you will need to find ways to keep your company safe and secure. In the following video, John From Ignite Visibility talks […]
Digital marketing is quickly becoming the primary concern in every company’s marketing strategy. The internet allows you to reach a broad audience quickly, and you can often build an entire digital marketing campaign at a relatively low cost. If you’re a senior entrepreneur looking for new ways to advertise your small business, consider these five […]
Digital advertising has undergone a drastic evolution throughout the years. Due to the changes in consumer behavior and increase in digital consumption in the past years, it has become one of the most significant components of modern-day marketing and business strategy. Many companies are leveraging Google Ads and other online tools to connect and engage […]
The digital industry is a vast industry, and it can be tough for a lot of people. You have to know about the best tools, and have mastered SEO and content marketing. Digital marketing can be quite daunting, no matter how long you’ve been in the field. According to Ahref, there are two types of […]
Are you just getting started out in your business? Are you a small business who can’t afford a marketing team, or somebody who hasn’t been able to assemble one yet? This can make marketing a lot more difficult because not only do you have to run the entire business, but you have to have to […]
When you look at return on investment (ROI) and digital marketing as a whole, they are always evolving and changing all the time. Thanks to the pandemic, the speed at which we are all moving to digital has sped up dramatically, which is much faster than we ever expected. ROI is an important part of […]
Thanks to the pandemic, we all had to quarantine, and since then, it seems like everybody realized they liked staying at home. Because of this the strategies you used for digital marketing in the past just won’t work anymore. If you want to keep your business thriving in this new era, you need to find […]