Display Ads

An SEJ Guide To Display Ads For Digital Marketers

Display ads are a type of ad format that allows for catchy messaging, graphics, video allowing your company branding to really stand out. There are five advantages to implementing display advertising: They are eye-catching and visually appealing They familiarize your intended audience with your brand They allow for remarketing opportunities They give the ability to …

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Attribution Models Now Support YouTube And Google Display Ads

All Google Ads non-last click models, which includes data-driven attribution, has been upgraded to support both Display ads and YouTube. The data-driven attribution model now also measures engaged views from YouTube. The advantage these upgrades bring to the table is the data-driven attribution model will learn more from how users interact with ads and convert. …

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Display Ads Are Now Available In Google Ads Attribution Reports

Display ads have finally been added to Google Ads attribution reports and are available Search and YouTube ads. This addition now gives advertisers a more interconnective view of their Google media. YouTube Ads and Display ads in attribution reports are currently in beta. With display ads within attribution reports, users will have the ability to …

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Can The Demise of Cookies Disrupt Digital Marketing?

For Bill Tucker, Group EVP leading the Data, Technology, and Measurement Practices at the ANA , and executive director of the Partnership for Responsible Addressable Media, there is going to be a huge disruption in how business can be done in the addressable media when cookies are finally laid to rest. For Bill, there has to …

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Google Chrome To Crack Down On Battery- And Data-Sucking Display Ads

According to a recent announcement, around the end of August, Google’s Chrome browser will begin blocking resource-heavy ads. Any ad this hasn’t been network-optimized, poorly programmed, or mine cryptocurrency can hog network data and drain batteries. “We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, …

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Google Q1 Earnings Offer Hope Ad Slump Won’t Be As Bad As Some Expect

On April 29, Google reported Q1 earnings, which beat analysts’ revenue expectations that were partially moderated by the COVID-19 pandemic. Google announced $41.16 billion in revenue compared with the $40.3 billion expected. Ruth Porat, the CFO of Google’s parent company, Alphabet said “Performance was strong during the first two months of the quarter, but then in …

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MoPub Gives Publishers Impression-Level Revenue Data, Links With Attribution Platforms

Announced on Tuesday, MoPub, a mobile ad exchange owned by Twitter, is making impression-level revenue data available to publishers. The company is partnering with seven third-party attribution platforms to deliver the data. These platforms include: Adjust Appsflyer Branch Kochava Singular SOOMLA Tenjin. This data will be delivered in real-time once an ad impression is triggered …

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Ad Fraud Allegations Continue To Besiege Newsweek Media Group

The fallout of ad fraud continues for Newsweek Media Group as ad tech vendors are saying that they have stopped selling NMG inventory through their exchanges and networks. Last week, SpotX and AppNexus told The Wall Street Journal that they have ended their relationships to sell ads on NMG properties. According to DoubleVerify, a third-party measurement and authentication …

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Terminus Buys BrightFunnel, Adding Multichannel Analytics To Its ABM-Targeted Ad Campaigns

Terminus, an company that provides account-based ad targeting, which is based in Atlanta, has announced this week that it is acquiring B2B marketing analytics and attribution provider BrightFunnel. According to Eric Spett, Terminus CEO and co-founder, said that his company will be able to offer multichannel analytics and attribution that to beyond its previous analytics, which has been …

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Yahoo Builds Out Local Search Marketing Reseller Program, Just Like Google

When it comes to a search marketing, not only has Yahoo broadened Gemini into a larger search marketing platform, it’s also expanded the ways it’s being sold.  The search company is expanding and adding the number of resellers to their Preferred Partner Program.  The newest partner to be added to Yahoo’s Partner list is the small business …

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