Development

If you plan to succeed online and grow your business through online channels, you’re going to need development help. Whether you need a complex custom ecommerce website built from scratch, a simple themed WordPress site setup, or individual fixes, plug-ins, site maintenance, or coding assistance, Thrive’s experienced technical staff has you covered! We will work directly with your in-house technical team, collaborate with your current development contractors, or take on all development needs ourselves. Every situation is different. Thrive will work to make yours a success! Web Development.

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!

Irish GDPR Investigation Of Google Could Impact Entire Programmatic Ecosystem

On May 22, CNBC broke the news that Ireland’s data protection regulator had initiated an investigation into Google’s potentially improper exposure of personal data within its programmatic platform, in violation of GDPR. The investigation was launched due to a complaint from Dr. Johnny Ryan, Brave's Chief Privacy Officer. According to the statement on its site, the Irish Data Protection Commission [...]

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Google Ad Manager Adopting First Price Auctions For Programmatic Display, Video

Google Ad Manager, with the aim of simplifying programmatic buying, will begin transitioning publisher inventory to a first price auction format. This move by Google Ad Manager (formerly DoubleClick) will have broad implications for the industry, which have been pushing towards first price auctions. During the first price auction, the buyer will pay the actual price they [...]

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IAB Names Direct-To-Consumer Brand To Board Seat For First Time

In announced made on Sunday at its annual leadership meeting for the first time ever, a brand leader will be sitting on the Interactive Advertising Bureau (IAB) board of directors. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Previously, the [...]

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Amazon Adds Customer Acquisition Metrics For Display, Video, Sponsored Brands Campaigns

New metrics have been introduced by Amazon that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are available for video, display and Sponsored Brands ad campaigns (the ads that showcase several products formerly called headline search ads). The segment includes ad-converting customers that purchased a brand’s products on Amazon for the first [...]

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Quora Advertisers Can Now Retarget Users Who Looked At Specific Questions

In an announced made January 8, Quora advertisers are now able to retarget users that have visited specific question pages Quora Product Manager Elynn Lee said that user questions can “provide a valuable signal on intent.” “For example, if a Quora user is reading questions about how to buy the best marketing automation software, it’s highly likely [...]

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Amazon Adopts MRC Viewability Standard For Conversion Attribution

This week, Amazon announced that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on that standard are eligible for view-through conversion credits. [...]

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The Brand Storytelling Genius Of The Coca-Cola Santa

Images courtesy of Coca-Cola Santa has had quite an adventure of the years.  Santa has even traded in his sleigh once a year since 1995 for a Coca-Cola truck and tours the UK, where he shares the soft drink that have become closely associated with the winter holidays.  But due to pressure from [...]

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