Display Advertising

AdRoll Launches First-Party Data Pool For New Customer Targeting

AdRoll, the ad retargeting platform, has decided to branch out some new customer acquisition marketing with act-alike audience targeting, which is based on a pool of advertisers’ first-party data. The product, which is called Prospecting, launches in beta form on Wednesday.  According to AdRoll, there are over 1,000 advertisers who are participating in early test …

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Users Could Soon Start Blocking Mobile Ads On Safari With iOS 9

When iOS 9 makes its debut, Apple is giving app developers and easy way to create mobile ad blockers for their web browser, Safari, on iPhones and iPads.  This could be bad news for those companies and businesses using ads to market their products and services. Although Apple never came out and used the term …

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Facebook Instant Articles: What’s In It For Advertisers?

It was revealed earlier this month that Facebook took the wraps off of their new Instant Articles offering, which specifically targets and allows media outlets to, among other things, minimize their content’s loading time on mobile devices, which seems to always be an issue with a number of publishers.  The products also layers some additional look-and-fell improvements as well. …

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Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile

Recently, Google announced that any display ads created in Flash will be converted to HTML5 automatically, which will enable them to be viewed on mobile devices and browsers that don’t support Flash. Last fall, a slew of updates was announced, and was designed to make Google’s display formats more mobile-friendly.  This feature was part of the …

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The 3 Ad Creative Types Digital Marketers Need To Master

Digital adverting creativity is currently thriving brightly online since it went a dramatic transformation over the last several years. Before, advertisers would use digital ads almost exclusively for direct marketing purposes.  Now, marketers have been able to employ digital advertising to achieve strategic objectives along the purchase funnel. There are three types of advertising in digital …

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Yahoo Wants To Syndicate Search To 600,000 Mobile Apps

Yesterday in San Francisco, Yahoo’s first mobile developer conference took place.  This could be a surprise to some, as Yahoo has been thought of as dead from an engineering and product standpoint. Yahoo decided to launch an ambitious plan to extent the reach of its search, display and video ads through a new Mobile Developer Suite.  This new …

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The Components Of A Well-Oiled Retargeting Machine

In marketing, we are always looking for ways to get our message and the thought of our products out there to the masses.  After all, if we don’t, then you won’t be in business for much longer.  But theres more to it than getting your message out there once and you’re done. Marketers are always …

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