PubMatic, an enterprise identity management solution, has released Identity Hub as part of its Prebid User ID module. The company gives publishers the ability to manage multiple IDs for each ad impression, ensuring advertisers can recognize and bid on their intended audiences. Identity Hub directly integrates with existing partners of PubMatics Prebid User ID module, including …

PubMatic’s Identity Hub Offers ID Management Solution In Face Of Growing Privacy Regulations Read More »

Nobody really likes pop-up ads. They have been one of the most hated parts of online marketing, as they are distracting and annoying to deal with. Overall, they are so hated that Ethan Zuckerman, the creator of pop-up ads, has apologized publicly for creating them. If very few people, if any, actually like them, why …

Pop-up ads: Why Everyone Hates Them And Why They’ll Never Die Read More »

Early in 2020, Spotify will be halting political ad sales in the US, Ad Age reported Friday Political advertising won’t be running for the 130 million listeners of its ad-supported plan or its original and exclusive podcasts. Spotify told Ad Age in a statement that it does “not yet have the necessary level of robustness in …

Spotify Latest Platform To Halt Political Ads Read More »

Google does a lot of things, not just search engine stuff that it did back in the day. It’s a marketing platform, a digital marketing company, and it even sells hardware, software, services and smart-home products as well. Despite this, Google is having to deal with the same privacy data constrained challenges that every digital …

How Google, The Digital Marketer, Is Adapting To Cookie Restrictions And Data Privacy Read More »

A new self-service ad product has been launched by TripAdvisor: Media Manager. The tool is available to marketers on TripAdvisor’s platform, and designed for small to medium businesses and agencies. Although the formats are graphical and include retargeting, the customer intent profile is aligned more with search marketing. The purpose of the design is to reach …

TripAdvisor Launches Self-Service Ad Platform For SMBs Read More »

Google is going to roll out an approach to ad frequency control that doesn’t rely on cookies in Display & Video 360 over the coming weeks. The company said that it plans to bring it to Google Ads in the future. This feature utilizes machine learning to analyze traffic patterns when third-party cooks are available …

Google To Address Ad Frequency With Machine Learning When Cookies Aren’t Available Read More »

Google, in an effort to provide advertisers with more accurate and granular ad targeting options in Display $ Video 360, will launch a revamped experience for environment and position targeting settings on August 26, 2019. The changes includes updated targeting settings when creating or editing items individually or in bulk, updated dimensions in Reporting and a …

Google Announces Changes To Environment, Position Targeting Settings In DV360 Read More »

There are two new rich media, interactive display ad formats that are being testing by Google Display & Video 360. Swirl The swirl display ad format uses 3D assets, utilizing the 3D/Swirl component in Google Web Designer. With a new editor coming to Poly (Google’s 3D platform), marketers will be ble to edit and build …

Google DV360 Testing 3D And YouTube Live Stream Display Ad Formats Read More »

On May 22, CNBC broke the news that Ireland’s data protection regulator had initiated an investigation into Google’s potentially improper exposure of personal data within its programmatic platform, in violation of GDPR. The investigation was launched due to a complaint from Dr. Johnny Ryan, Brave’s Chief Privacy Officer. According to the statement on its site, the Irish Data Protection Commission …

Irish GDPR Investigation Of Google Could Impact Entire Programmatic Ecosystem Read More »

Back in 2017, Google agreed to provide refunds to select advertisers using DoubleClick Bid Manager (it is now called Display & Video 360) where ads were served on sites that had fraudulent or invalid traffic. It was reported that hundreds of marketers were eligible. But, according according to the Wall Street Journal (WSJ), there was …

Class-Action Lawsuit Accuses Google Of Improperly Withholding Refunds For Ad Fraud Read More »