On April 2nd, eBay notified merchants and publishers that it is going to close down its third-party ad network, the eBay Commerce Network (ECN) on May 1. ECN is shutting down after five years as eBay says it is turning attention to advertising solutions for the core marketplace. “As a result, we are focusing on […]
Google Ad Manager, with the aim of simplifying programmatic buying, will begin transitioning publisher inventory to a first price auction format. This move by Google Ad Manager (formerly DoubleClick) will have broad implications for the industry, which have been pushing towards first price auctions. During the first price auction, the buyer will pay the actual price they […]
In announced made on Sunday at its annual leadership meeting for the first time ever, a brand leader will be sitting on the Interactive Advertising Bureau (IAB) board of directors. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Previously, the […]
New metrics have been introduced by Amazon that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are available for video, display and Sponsored Brands ad campaigns (the ads that showcase several products formerly called headline search ads). The segment includes ad-converting customers that purchased a brand’s products on Amazon for the first […]
Almost a year back, Google’s Chrome web browser started rolling out the ability to block, or filter, ads on publisher websites in North America and Europe that don’t meet the Better Ads Standards. Soon, this capability will apply globally. The Better Ads Standards had been developed by an industry group, the Coalition for Better Ads […]
In an announced made January 8, Quora advertisers are now able to retarget users that have visited specific question pages Quora Product Manager Elynn Lee said that user questions can “provide a valuable signal on intent.” “For example, if a Quora user is reading questions about how to buy the best marketing automation software, it’s highly likely […]
This week, Amazon announced that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on that standard are eligible for view-through conversion credits. […]
Santa has had quite an adventure of the years. Santa has even traded in his sleigh once a year since 1995 for a Coca-Cola truck and tours the UK, where he shares the soft drink that have become closely associated with the winter holidays. But due to pressure from health advocates, the soda company has […]
Facebook is aiming to prove its ads are viewable, and they have just taken a giant step forward in doing so. The Media Rating Council (MRC), which is the industry standard keeper for media measurement, has signed off on Facebook’s process for providing data to third party for verification. The MRC has been in the […]
Google is working on rolling out their new Google Ads interface. This would be the second time Google said they’d roll out the update and this time, they mean it. In her post on Marketing Land, Mona Elesseily talks about some of her likes, dislikes and general experiences with the new Google Ads interface. During her new […]