On September 5, Amazon announced that it is unifying its disparate ad products and systems under on brand – Amazon Advertising. The brand says that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. This move […]

According to a Forrester report, by the time 2023 rolls around, advertisers will be spending $102.6 billion dollars a year on video ads.  This is up from last year’s $90.7 billion. Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US) (free by request) analyzed data collected from various sources, including its ForecastView service. Online video includes […]

More transparency is being built into the political ads and advertisers running campaigns on Google’s ad networks.  After updates were made to its political ad policies in May, which enforces new ID requirements for anyone purchasing political ads, the company is now sharing its first transparency report focusing solely on political ads, as well as a […]

An important part of almost any online marketing campaign are the landing pages.  They are a really awesome way to tailor the page that people see after clicking on your ad to your target audience and actual ad content. But even there are a lot of terrific articles to check out on how to test, tweak and refine your […]

Most everybody has probably heard of the General Data Protection Regulation (GDPR) that has been sweeping across Europe, which is a data privacy legislation that went into effect end of May.  Even though it originates in Europe, it effects US companies because it governs all European Union (EU) members, no matter where their data is collected. Data […]

  Regardless of how much all this new technology is coming at us will all these cool ways to deliver information, data and entertainment, there’s one thing we don’t want to go away, and that’s television. In short, yes, TV is just a screen, but it’ll never go out of fashion for advertisers who want […]

Back in the day, in the advertising industry, there was no such debate over what constituted media.  When you thought about what media was, the obvious media types included: TV Radio Print Outdoor With the invention of digital technology, that simple paradigm was turned on its head.  The line is being blurred between producers, distributors and […]

On June 12, LinkedIn rolled out new Sponsored Content carousel ads that can include up to 10 customized, swipeable cards. According to the company, the new ads will allow brands to “add texture” to their LinkedIn campaigns by featuring multiple visuals, that are arranged in a horizontal fashion, that viewers can swipe through in their […]

Some of the most common mistakes made in PPC campaigns can be fixed rather easily.  If you throw in some time, awareness and a little effort, it’s possible to adjust your optimization strategy to focus on ROI, rather than CPA, and end up getting better results.  Just make some changes to the way you approach […]

Ad-free footprints don’t have an especially long lifespan online.  This is even more true if the footprint is controlled by Google.  Now, the company is testing native ads in the Google Feed. This week users began noticing them, Android Police first reported. Previously branded Google Now, the Google Feed displays personalized content feed on the home tab in […]