Google Display ads help you reach customers at all points of their buying cycle – from discovery to purchase. In this video, learn how to set up your Display campaigns for success.
According to a recent announcement, around the end of August, Google’s Chrome browser will begin blocking resource-heavy ads. Any ad this hasn’t been network-optimized, poorly programmed, or mine cryptocurrency can hog network data and drain batteries. “We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, […]
Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. With these new bidding options, advertisers will be charged when users convert from the ads rather than for ad clicks or impressions. With Pay for conversions bidding, which is similar to Google search campaigns, advertisers who want to pay by conversion will […]
These days, podcasts are quite the rage. They’re really popular. In a study that was released Monday by the Interactive Advertising Bureau (IAB), it was revealed that podcast revenues in the US have broken records, bringing in $314 million in 2017. This is 86 percent more than what podcasts brought in in 2016, which was a year […]
When Google had laid the groundwork for a love-hate relationship with publishers before, the company is now turning that relationship into a love-love one. At an event that was hosted at the Google offices in Chicago Tuesday, where executives laid out some new initiatives aimed at extending a helping hand to publishers across multiple aspects […]
During September 30th’s SMX keynote with Brad Bender, who is Google’s vice president of product management for the Google Display Network, a new AdWords Audience Insights report was announced. In this new report, webmasters will get details on demographics, interests, locations, and device usage for people included on an advertisers’s remarketing lists. According to Bender, the […]
So, you’ve worked diligently to collect the data that would allow you to identify meaningful audience segments. But now that you have the data you need, what do you do now? We know that advertisers and marketers love knowing that they are delivering the right messages to the right audience at the right time. But […]