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Google Test Surfaces User Data For Publishers As Part Of New Insights Engine Project

Display, Doubleclick, Google, SEO / By

When Google had laid the groundwork for a love-hate relationship with publishers before, the company is now turning that relationship into a love-love one.  At an event that was hosted at the Google offices in Chicago Tuesday, where executives laid out some new initiatives aimed at extending a helping hand to publishers across multiple aspects …

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Google Announces AMP Speed And Viewability Enhancements For Ads

Accelerated Mobile Pages, Accelerated Mobile Pages/AMP, AdSense, AMP, Doubleclick, Google, SEM / By

On August 21, Google’s Amp (Accelerated Mobile Pages) group announced some enhancements to ads served in AMP.    The project has entered the second phase of the intended 3 phase plan for supporting comprehensive advertising functionality in AMP. Phase one focused on basic support for ads within AMP.  Phase two will focus on speeding up AMP ad …

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