It's very important to optimize your Shopify store for Google, Bing and other search engines if you want potential customers to find your site. A number of the search engine optimization tenents are based on providing users with a good, positive experience. The easier it is to discover and use your Shopify store, the higher [...]
During the September 9 edition of #AskGoogleWebmasters , John Mueller said that Google might select a canonical URL based on your site's perceived preference and the URL that is more useful for the user. Here is the question: “You can indicate your preference to Google using these techniques, but Google may choose a different page [...]
Few things are able to destroy a brand's performance int he search results faster than a badly implemented site migration. Even though changing the name of your domain or implementing HTTPS can be great for business, but if you don't consider how search engines will react to this move, it's almost certain to take a [...]
Recently, Raven Tools conducted a study that has uncovered some major on-page elements that are being overlooked. One of the biggest offenders that was pointed out in the study was duplicate content. The results have identified that 29 percent of websites have duplicate content, and 80 percent of websites don't use microdata. For more detail on [...]