Performance marketing agency Merkle launched New Stream Media this month. New Stream Media is a service was created to help retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The service came about because of the "consistent conversations around data" that Merkle found [...]
Walmart has made another step in building out the company's e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. Four initial ads API parters were named: Flywheel DigitalKenshooPacvueTekametrics This is a big next step for Walmart Media Group, who is trying to attract large manufacturer budgets. A company that is already using one of [...]
Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you. https://youtu.be/bfGCxKVjXc0 Below is the video transcript: Hey, my name’s Duane Brown. I run an agency [...]
This year, Amazon started heavily promoting free one-day delivery for Prime members. According to the company, it attracted a record number of new Prime customers and trials this holiday season. Over 5 million people ended up signing up new Prime memberships or free trials in a single week during the holiday season. This was announced [...]
For the last several days, we've seen a a record-breaking holiday season, which has been tracking at 14.5% growth in online sales compared to last year. This comes from Adobe Analytics, which tracks transactions at 80 of the top 100 retailers in the US. Adobe Analytics reported that online revenue for November has gone up 16.5% [...]
In advance of Small Business Saturday, which takes place on November 30, and the holiday shopping season, Pinterest has launched Pinterest Shop, which is a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion. Currently, the Pinterest Shop has 17 different small businesses that make and sell unique [...]
E-commerce platform Shopify has announced the launch of its newest marketing app extension, called Shopify Email. This extension allows Shopify merchants to create, execute and monitor email marketing campaigns natively within the platform. These brand new capabilities are expected to be available to Shopify merchants beginning in early 2020. Shopify launched Shopify Marketing in 2018 as an [...]
According to Adobe’s predictions, e-commerce sales should be able to remain robust, even with this year's short-than-usual holiday season. Adobe expects online holiday revenue to reach $143.8 billion this year, which is a 14.1% increase since last year. This estimate is below the 16.5% year-over-year increase in e-commerce sales that Adobe reported last year when the [...]
Instagram is testing product launch reminders in Stories and posts. Instagram is trying to be a place that is more than just a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire product plans around. Announced on Monday, the latest test is meant to give brands tools to build [...]
Shopify has announced it will be acquiring Massachusetts-based warehouse automation and fulfillment solutions provider 6 River Systems Inc. This comes just after a few months after the launch of the Shopify Fulfillment Network, which utilizes Shopify's machine learning-powered inventory allocation technology to determine the closest, most efficient fulfillment centers for its merchants. Shopify plans on adding the 6 [...]