Barry Schwartz of Search Engine Land sat down to talk about the new evergreen GoogleBot, as well as some tips as well as other things that you should look for when doing SEO for e-commerce sites. In the following video, they talked about two main topics - evergreen GoogleBot and how Google is able to crawl [...]
Beginning on April 21, Amazon affiliates are going to be seeing lower commissions from their affiliate links sales across several product categories. This includes publishers and influencers. CNBC first reported that the program will be cutting commission rates for home improvement products and furniture to 3% (it was originally 8%) and for grocery products to [...]
On Friday 13, Facebook confirmed that is is testing a program that lets users easily view their points and rewards from brands within the Facebook app. Sephora will start piloting the new program next week in the US. As you can see in the image above, users can connect their rewards accounts to their Facebook [...]
The American Customer Satisfaction Index (ACSI) released the latest Retail and Consumer Shipping Report last week. The study, which had over 85,000 consumer surveys, looks at satisfaction i range of retail categories: Department and discount storesSpecialty retailersDrug storesSupermarketsInternet retail Gas stations Costco and Amazon are tied for the highest satisfaction scores. As a category, "internet retail" (digital [...]
Once you’ve planned and organized your ecommerce marketing calendar, it’s time to start putting your strategy together. In this video, we’re going to cover the “Attract” stage of the flywheel. During the “Attract” stage, you want to cast a wide net to attract new website visitors. You can attract new website visitors by focusing on [...]
Performance marketing agency Merkle launched New Stream Media this month. New Stream Media is a service was created to help retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The service came about because of the "consistent conversations around data" that Merkle found [...]
Walmart has made another step in building out the company's e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. Four initial ads API parters were named: Flywheel DigitalKenshooPacvueTekametrics This is a big next step for Walmart Media Group, who is trying to attract large manufacturer budgets. A company that is already using one of [...]
Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you. https://youtu.be/bfGCxKVjXc0 Below is the video transcript: Hey, my name’s Duane Brown. I run an agency [...]
This year, Amazon started heavily promoting free one-day delivery for Prime members. According to the company, it attracted a record number of new Prime customers and trials this holiday season. Over 5 million people ended up signing up new Prime memberships or free trials in a single week during the holiday season. This was announced [...]
For the last several days, we've seen a a record-breaking holiday season, which has been tracking at 14.5% growth in online sales compared to last year. This comes from Adobe Analytics, which tracks transactions at 80 of the top 100 retailers in the US. Adobe Analytics reported that online revenue for November has gone up 16.5% [...]