New metrics have been introduced by Amazon that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are available for video, display and Sponsored Brands ad campaigns (the ads that showcase several products formerly called headline search ads). The segment includes ad-converting customers that purchased a brand’s products on Amazon for the first [...]
At some point during your time as an SEO, the topic of faceted navigation is bound to come up It's a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly get out of control with the potential to cause both indexing bloat and crawl errors. In this [...]
Snapchat is currently testing a new visual search tool, and has chosen to partner with Amazon to launch it. This feature allows users to take a picture of a product or barcode with the Snapchat camera, then press and hold on the camera screen to launch an Amazon product page to learn more and make [...]
On September 5, Amazon announced that it is unifying its disparate ad products and systems under on brand - Amazon Advertising. The brand says that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. This move [...]
This years Amazon Prime Day appeared to have some issues when it began. It could, from this point on, will be remembered by many as the Amazon Prime Day Crash of 2018. Shortly after kicking off its big day of deals at 3:00pm ET, the site experienced quite a few crashes. Rather than seeing the normal Amazon [...]
According to a 2018 Feedvisor study, 40% of Amazon shoppers never scroll past the first page. Because of this, due to sheer numbers of products found on Amazon (numbering in the millions), more and more brands are turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start [...]
There are a number of markets where the tactics to successfully selling home goods and furniture on Amazon can differ slightly depending on the price point. Andrew Waber analyzed over 365,000 furniture and home goods product pages on Amazon as part of his work at Salsify, and there were some overarching lessons he took away [...]
For a while, Amazon seemed to not want to release their Prime membership numbers, and this was the case until April 18th when Jeff Bezos, Amazon CEO, confirmed that, in a letter to shareholders, the company had surpassed 100 million paid Prime members globally. “In 2017, Amazon shipped more than five billion items with Prime worldwide, [...]
There is a new suite of free marketing solutions for merchants, launched by PayPal, that provides analytics around how shoppers use the online payment platform. In the announcement, the newly-released shopping insights tools includes aggregated and anonymous data that tracks the behaviors and preferences of PayPal users. “This includes things like how many shoppers are mobile shoppers; [...]
Most customers set their sites on the December holidays, when they can see the fruits of their planning and shopping efforts. But for retailers, their focus is a little different. They focus more on Black Friday and Cyber Monday, which features the biggest payoff of the holiday season. This is why its recommended that brands begin [...]