According to a 2018 Feedvisor study, 40% of Amazon shoppers never scroll past the first page. Because of this, due to sheer numbers of products found on Amazon (numbering in the millions), more and more brands are turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start [...]
There are a number of markets where the tactics to successfully selling home goods and furniture on Amazon can differ slightly depending on the price point. Andrew Waber analyzed over 365,000 furniture and home goods product pages on Amazon as part of his work at Salsify, and there were some overarching lessons he took away [...]
For a while, Amazon seemed to not want to release their Prime membership numbers, and this was the case until April 18th when Jeff Bezos, Amazon CEO, confirmed that, in a letter to shareholders, the company had surpassed 100 million paid Prime members globally. “In 2017, Amazon shipped more than five billion items with Prime worldwide, [...]
There is a new suite of free marketing solutions for merchants, launched by PayPal, that provides analytics around how shoppers use the online payment platform. In the announcement, the newly-released shopping insights tools includes aggregated and anonymous data that tracks the behaviors and preferences of PayPal users. “This includes things like how many shoppers are mobile shoppers; [...]
Most customers set their sites on the December holidays, when they can see the fruits of their planning and shopping efforts. But for retailers, their focus is a little different. They focus more on Black Friday and Cyber Monday, which features the biggest payoff of the holiday season. This is why its recommended that brands begin [...]
In a recent Walker Sands poll, 41 percent of over 1,600 consumers surveyed report buying all, or at least most of their holiday gifts online last year. In order to get a better understanding of this year's online holiday shopping trends, the 2017 Future of Retail Holiday Report (registration required) includes survey results on everything from how often [...]
Currently, the buzz surrounding chatbots has been growing to a dull roar. Even if consumers have grown wary of bots because of privacy concerns and usability issues, the next generation of fast-learning, fast-acting chatbots is quickly being adopted by companies who want to improve customer service and lower operational cost. It was estimated by Gartner that by [...]
CPC Strategy, a retail-focused digital agency, after surveyed 1,500 shoppers, forecasted that this year's holiday season is going to see steady growth over last year's numbers, with consumers looking for holiday discounts before the usual deals begin surfacing. “More shoppers expect deals far before Black Friday or late in December,” says the agency’s CEO, Rick [...]
For a while, newspapers made a lot of money with the classified sections. Craigslist came along and killed that business. Now, Facebook is cloning Craigslist, and is ready to see if they can get some of the revenue from its classified section. Testing ads on Facebook will begin within the Craigslist-like Marketplace section it introduced last [...]
There are many different ways that you can use to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you're able to inject some urgency into your sales-oriented content, such as your product pages, there will be a much greater chance of increasing your conversion rates. Both [...]