When you’re online shopping around for something to purchase, reviews can play a major role in whether you buy a product or not. In this case, it’s very important that any reviews found online are truthful and legit. After all, 90 percent of consumers say that when they make a decision to purchase something, they […]
Shopping ad formats for retailer by YouTube are now out of beta, and are now available to all advertisers in AdWords. TrueView for Shopping and Hopping ads on YouTube can be set up directly in the AdWords UI. Understandably, the product names are a bit confusing, so here is what they offer: TrueView for Shopping was […]
Pinterest is going to be bringing Buyable Pins to Android. Back in June, Pinterest launched their long-awaited e-commerce feature exclusively on the iPhone and iPad. Now, the company has announced that they will start rolling out the service for Android users. They will be launching “The Pinterest Shop,” which is a curated collection of Buyable Pins […]
After more than 1,100 members of Fiverr, a freelance marketplace, of offering to post phony product reviews on Amazon.com, Amazon has filed a lawsuit against them. According to a report last week by Geekwire, the lawsuit came on the heels of an Amazon sting operation in which the company paid some members of Fiverr to […]
As it is now mid-October, retailers are currently gearing up for the impending holiday sales surge that they will all be facing very soon. With the holiday season almost upon us, the National Retail Federation announced on Thursday that its expecting sales to increase 3.7 percent to $630.5 billion in November and December, which is down slightly […]
Google has announced that they will be taking shopping ads on YouTube a step further by introducing Shopping ads for YouTube. For these ads, they will be appearing on other videos, and not just those of the retailer or brand advertising. This follows on TrueView for Shopping ads, which was launched back in May, which lets brands and […]
Back in March, Amazon made an announcement that it could be shuttering its e-commerce platform next year, and because of this, the online marketplace has chosen Shopify as the preferred migration partner. An announcement posted on Shopify’s blog on September 17th said that Amazon Webstore owners will be able to “seemlessly migrate” their Amazon store to the […]
A lot of the times, brands will try selling directly to big retailers, and will use distributors to get their products to small and independent shops. Unless they’re the size of Apple or Microsoft, this is the case for most brands. They are at the mercy of those who have the market influence of well known […]
If you’re an Advertiser who uses Amazon Product Ads, you’re in for a disappointing surprise. Soon, you’ll have to figure out some other way to get your products in front of Amazon shoppers. More than likely, this may not be the first time you’ve heard this news, as Amazon has already begun notifying advertisers that […]
For many marketers and online businesses, there seems to be a myth going around that selling online means you have to compete on price. Where exactly does this information come from? Somehow, this myth has found a way to continue living on the Web, and a number of online retailers have become convinced by this […]