Email marketing is an incredibly useful method you can use to reach out to customers and clients, allowing you to establish a rapport. But, no matter how useful email marketing can be, you need to keep in mind of your own email inbox – imagine how many emails you get from a variety of businesses […]

Are you starting up your email marketing efforts for the first time, or have you been doing it for years? Because so many consumers are shopping online these days, you have an incredible chance to get in front of these people. This is where email marketing provides a unique value to businesses that use it. […]

Creating promotional email campaigns are important for creating a meaningful connection with current and present prospects, leads, current customers, and even past customers. In this video, John Lincoln will take you through a four-step process to send the perfect promotional email. John covers the following points: Define your customer, your goal, and your promotion Make sure […]

Are you having issues trying to succeed with your email marketing strategy? Is the lack of conversion for your mobile users concerning you or the higher ups? If that’s the case, there are things you can do to turn things around. Reach Mail decided to help you out with this issues by sharing seven mistakes that […]

Email remains a marketer’s most valuable tool, even with all the newer ways to market your content. If you think about it, most of us check our email everyday. If that’s the case, it’d make sense that we use that to our advantage. Email is the most high intent traffic source out there since 91% […]

Social media is an incredibly popular marketing landscape because it’s incredibly easy to reach new audiences. Because of this, some people, understandably, might begin wonder if the future of email marketing might be uncertain. I get this, because email is one of the oldest forms of communication since the invention of the internet, so why […]

As other forms of digital marketing continue changing and evolving, there is a question that keeps coming up – is email marketing still important? The short answer is, yes, yes it is! Having a strong email marketing strategy will help you reach out and connect with your target audience in a personalized way. This will […]

If a business wants to communicate with a customer, the best way to do it is through email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails). With emails, you can quickly announce a sale, share company news, […]

Usually, when you think of email marketing, ideas of emails being sent out to individual customers comes to mind. This is what we’d consider B2C email marketing. Here, you are trying to promote services and products to individual people in hopes of creating customers. But B2B email is a little different. This is a type […]

Email has become the very foundation of not only business communication, but all online communication. It might be one of the oldest forms of communication in today’s day and age, it’s not going anywhere anytime soon. Studies show email communication is expected to grow to 4.3 billion users by 2023. With the right email marketing […]