10 Quick Email Marketing Tips: Email is a privilege, not a right Make your emails personal Patience is key Test one element at a time Don’t purchase email lists Use segmentation when sending email Email deliverability is not a bad thing Content + audience + timing = success Keep your subject lines short and sweet […]
According to Google, the Gmail app for Android and iOS will be rolling out support for AMP for Email, a dynamic content feature that will let users interact directly within emails. This update is available to G Suite editions and will be set to “on” by default. Anybody who views emails through a third-party app will […]
Twilio, a cloud communications platform, has release a study finding consumers preferred email and text when talking to brands, despite a wide selection of channels. The survey had responses from 2,500 global consumers, saying that, despite negative consumer sentiment towards how businesses approach communications, they are likely to adhere to their preferred channels. “Everyday at […]
Email analytics and delivery platform, 250ok, has integrated Google Postmaster Tools data into its solution. It is able to pull in Google Postmaster data from Gmail across multiple IP addresses and sending domains for deliverability analysis via an API. Google Postmaster Tools, launched in 2015, is a resource for high volume senders to analyze email performance and […]
What works best for email marketing now, and how can email be integrated as part of a content marketing campaign? That’s what we look at in series 2, episode 33 of Marketing Scoop. Have you been thinking that email marketing isn’t as effective as it used to be? Maybe you’ve come to embrace Messenger marketing […]
In the the last 40 years that email has been around, there are a number of exciting trends and developments that hit the world of email marketing in 2018, including the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. Now that we are officially in 2019 and marketing budgets have “refilled,” this is a […]
Email lets marketers not only reach their buyers at a scale of their business, but it forms a critical part of how they create the personalized experience that buyers demand. Email is the maine vehicle for sharing content, product information, and education with your customers. Although there are many ways to build a good email, […]
One of the oldest original marketing channels around is the email. Back in 1972, Ray Tomlinson sent the first email as a test message to himself. This email went from one computer to another one that sat right next to it at a Cambridge, Massachusetts lab. But these days, email email is celebrating its 40th birthday. […]
There is a total overhaul in the works for Gmail, according to an email that was sent out to users earlier this week. The overhaul is scheduled to launch in the coming weeks, and includes a new web interface design, new features and offline support. Users will have the option to opt into the new “Gmail […]
On Tuesday, Sendwithus announced the launch of Dyspatch, which is an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails.So what is Dyspatch? It is a CMS platform for email that manages workflow, such as building, editing and commenting from a variety of stakeholders. Once the email is ready to be deployed, it’s “exposed via our API,” […]