fbpx

Category: Events

Attending Industry Events: How Your B2B Business Can Learn About the Latest Trends and Developments

By Scott Davenport | September 28, 2023 | B2B,  Digital marketing trends,  Event,  Events,  SEO Trends,  Trends

Did you know that 79% of B2B marketers say in-person events are critical for successfully generating leads? Industry events are a goldmine for learning about the latest trends, developments, and innovations in your field. I’ll never forget attending the Big Data Conference back in 2019. During a session on AI analytics, I learned about an …

Attending Industry Events: How Your B2B Business Can Learn About the Latest Trends and Developments Read More »

Hopin, The Virtual Events Platform, Acquires Streamyard

By Scott Davenport | January 13, 2021 | Events

Last week, the live-streaming studio Streamyard was acquired by the virtual events platform, Hopin. The reported amount that was traded hands is $250 million. Hopin offers functionality that is suitable for conferences, just like Zoom, but unlike Zoom, can stream directly to platforms including YouTube, Facebook, LinkedIn, and more. Hopin’s goal is to offer a …

Hopin, The Virtual Events Platform, Acquires Streamyard Read More »

LinkedIn Page Owners Can Now View, Sort And Learn More About Their Follows

By Scott Davenport | September 2, 2020 | Content & Writing,  Events,  LinkedIn,  Social,  Social Media Marketing

On September 2, LinkedIn released some new features for its users. Now, Businesses can promote events, learn even more about those who follow them, as well as facilitate communication among employees. There are three new tabs as well, including: My Company Events View Page Followers To learn more about each of the new tabs, read …

LinkedIn Page Owners Can Now View, Sort And Learn More About Their Follows Read More »

What Is The Right Digital Platform For A Virtual Event?

By Scott Davenport | August 4, 2020 | Content Marketing,  Events

With Coronavirus a big thing right now, the growing virtual event landscape is enjoying quite a nice boom, unlike other less fortunate industries. But the question is, when it comes to making a decision regarding where you are planning to run your next big event, how do you know which platform is the right one …

What Is The Right Digital Platform For A Virtual Event? Read More »

Bing Adds 2016 Rio Olympic Games Search Feature & “Events to Watch” Prediction Tool

By Scott Davenport | August 2, 2016 | Bing,  Bing Mobile,  Consumer,  Events

In the spirit of the Olympic spirit, Bing has decided to bring the 2016 Rio Olympic Games into its search results, as well as launch its “Events to Watch” feature, which recommends must-see Olympic evens based on Bing Predicts technology. Now, and Olympic related search done on Bing will deliver a Rio Games box with tabs …

Bing Adds 2016 Rio Olympic Games Search Feature & “Events to Watch” Prediction Tool Read More »

Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%

By Scott Davenport | February 9, 2016 | Events,  Google,  Mobile,  Super Bowl,  YouTube

According to Google, 82 percent of all the TV ad-driven searches during the Super Bowl occurred on smartphones.  Though this isn’t surprising in the least, considering the last year or so of growing mobile dominance in marketing and over all consumer usage, this is a 12-point jump from last year, when 70 percent of Super Bowl …

Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70% Read More »