Facebook has launched a standalone Messenger app for desktop, which you can find on both macOS and Windows. Facebook announced that, over the past month, audio and video calling via Messenger on a desktop browser has grown 100%. Facebook responded to the increased demand with the launch of a desktop app. Using the Messenger desktop […]
Facebook will be rolling out updates to Messenger in a few weeks. These updates are designed to improve the messaging experience between people and businesses. Five best practices were listed by Facebook that businesses should consider when the build Messaging Experiences: Respond quickly and set customer expectations on response times. Make it short and sweet. Communicate […]
Brands are now able to drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger. If you swipe up on a Stories ad that has the new “Send Message” call to action, a conversation will begin with the business in Messenger without having to leaver the app. With this integration will add […]
Facebook’s automated lead generation feature is being released for Messenger, which was announced in May to all advertisers. This offering will give businesses the ability to create an automated question and answer experience within Messenger. This feature will launch via Facebook’s click-to-Messenger ads for Facebook News Feed. This is how it works: When a users clicks on […]
Advertisers on Facebook who promote housing, employment or credit offers won’t be able to target ads by age, gender or ZIP code any longer. This new ad policy applies to advertisers that target US users on Facebook, Instagram and Messenger. On Tuesday, the company said that it will be launching a tool for users to search and […]
There has been quite a lot of talk in regards to chatbots, digital assistants that can live in places that we spend our time, such as Facebook Messenger and Slack. There were some brands that jumped in early, such as with the ability to order flowers in Facebook Messenger or tacos in Slack. There are even chat bots for […]
For about a year now, Facebook had been foreahadowing a warning that, in the middle of 2017 sometime, the company will max out the number of ads it can squeeze into people’s news feeds. When you hit this ad load ceiling, that means Facebook’s ad revenue grown will slow down “meaningfully” in the second half of 2017, according to CFO […]
As we close in for the NCAA men’s basketball tournament, Bing has launched a “Sportcaster” Messenger bot that can help update fans on their favorite teams, players and game schedules. According to the announcement, users are able to search “Bing Sportscaster,” which will let them find the bot on Facebook Messenger,and from there, they can […]