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Category: Instagram Stories

Leveraging Instagram Stories for More Conversions

By Scott Davenport | July 28, 2023 | Instagram Stories

Instagram Stories have quickly become a key part of many social media marketing strategies. Their full-screen, visually engaging format makes them perfect for showcasing products, behind-the-scenes content, employee spotlights, and more. But Stories aren’t just for fun – they can also help you generate leads and sales for your business. The ephemeral nature of Stories …

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How to Create and Optimize Instagram Story Ads

By Scott Davenport | December 27, 2021 | Ads,  Facebook,  Instagram Stories

If you’re debating on using Instagram Stories Ads, you might want to honestly consider doing it. Generally, you’ll see lower costs on story ads, and when done right, story ads perform much better than feed ads. This is because an Instagram Story takes over the whole screen, so it’s not competing with anything above or …

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Instagram Stories Data Performance Trends, Based on an Analysis of 962,402 Stories (Infographic)

By Scott Davenport | December 14, 2021 | Facebook,  Infographic,  Infographics,  Instagram,  Instagram Stories

Although TikTok is the most popular short form video platform, Instagram Stories offers great reach and branding potential, despite it’s not quite to the level of TikTok’s popularity. If you can use Stories in the right way, you can really enhance community and engagement around your products and services. But what would you consider to …

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