Something new and fun has been added to Instagram stories that adds some nice flair to their product offerings.  Today, Instagram announced that they added special functionality to its stories.  The won’t have any direct impact on advertisers at the present, but they could enhance the character of stories provided brands. One of the features […]

Twitter, a company that already owns one live-streaming video product, Periscope, has released a second.  The company has added the ability for people to broadcast live streams within its own app.  This announcesment was made on Wednesday.  This followed Facebook-owed Instagram adding live-streaming, which was announced on Mondy for US users. We’re making it easier for you […]

According to an Instagram spokesperson, more than 100 million people are viewing Instagram Stories everyday, but clarified that the 100 million users mark that was reported by BuzzFeed on Thursday referred specifically to the number of people viewing Stories. For anything to get an audience of over 100 million is a big thing.  For TV, as an […]

Sensor Tower, an app marketing and data company, released its Q2 “Ad Intelligence Data Digest.”  In this report, you’ll find the mobile advertising trends on social media sites and Instagram in particular. The report finds that out of every four ads on Instagram is a video ad.  This is just like Facebook’s effort to make “video ads” […]

As of June 21st, Instagram has hit a huge milestone – the company has announced that they have hit 500 million users.  Not only that, 60% (that’s 300 million) are logging onto the social network every day.  Instagram shared some interesting information about who uses their service.  Less than 100 million of those users are in the […]

Soon, your Instagram feed is going to be changing whether you like it or not. Back in March, Instagram announced that they would be testing an algorithm that would sort people’s feeds based on what they’re most likely to be interested in, instead of what’s most recently posted.  Now, the test seems to be over, as Instagram […]

Those who have created video content for Instagram knows the agony one goes through to cram an awesome message into a 15 second video clip.  Unless you’ve mastered the use of  hyperlapse or crop video square, you probably are a person who hasn’t put too much thought into it, as you’ve probably just taken a quick picture […]

A month ago, 60-second video ad units was launched by Instagram in the hopes they’d appeal to a wider audience.  Today, Instagram is rolling out the ability for both users and brands to upload minute-long videos to their accounts. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” […]

There’s been quite a lot going on with Instagram’s advertising business this year.  The company rolled out new ad formats that could contain links, expanded the length of its video ads, and even made it easier for advertisers of any size to buy its ads and target those ads. Because of these actions taken by Instagram, they […]

Sometimes it’s hard to believe that Instagram has introduced video on the visual social platform almost three years ago.  Maybe a number of us hasn’t really considered this until now, but one that that’s been missing these last three years are view counts.  There are other social platforms that show off the number of views a […]