Featured Snippets are brief excerpts from a webpage that shows up in Google’s search results so that the searcher’s questions can get answered quicker than clicking a link in the SERPs. These snippets get automatically pulled from pages that have been indexed by Google. If your content gets placed into a Featured Snippet, that means […]
If you are able to get a Featured Snippet spot on Google, you’ll quickly realize how great it can be for your website. Every SEO aims to get every snippet they can get for their content, since these particular search results are displayed at the top of the SERPs. If you optimize your content for […]
There are those who think that featured snippets are one of the big goals of SEO. If you’re able to optimize your site for featured snippets, it’s possible that your site will be featured at the top of the search results with small adjustments to the contents of a page. But what is a featured […]
A new feature has been launched by Google for mobile search results relating to mortgages – a feature box that shows more information regarding mortgages than before when the mortgage calculator was first released in 2015. When getting mortgage search results in Google, you will get a “Mortgage loan” box, which presents a number of […]
Google has been testing highlighting content on web pages based on clicking on a features snippet from the Google search results for years now, and was tested on both desktop and mobile. But now, this is now live and works on most Google featured snippets, as well as most web browsers. According to Danny Sullivan from Google, […]
According to a Google spokesperson, the right-sidebar featured snippet variant of Google search results has been migrated into the main results column. This change is the part of Google’s featured snippet deduplication, which began on January 22. Mordy Oberstein, CMO of RankRanger, spotted the update had rolled out Thursday. As you can see from the screenshot above, it shows […]
According to a study conducted by Ignite Visibility, meta descriptions, brand name and title have the largest influence over whether users will click through on a search result or not. Over 65 percent of survey respondents said that more ads would make them want to utilize the Google search engine less. Most of the respondents felt […]
URLs that show in features snippets that appear in the right rail of Google desktop results are going to continue being included in the main organic listings, at least for the time being. The right-sidebar featured snippet appears as a regular listing within the main results column for now. Google is planning to remove features […]
In an announcement made on December 5, shipping companies can now sign up to participate in Google’s package tracking early adopters program. With this program, more shipping companies can show users the real-time status of their delivery on the search results page. Although this feature has been available to major domestic shipping companies for over […]
According to a 30-day study conducted by Rank Ranger, Google displayed featured snippets on desktop 89.9% of the time compared to 73.3% on mobile. In the study, a dataset of 265 keywords were looked at that was known to produce featured snippets on desktop and found that publishers are more likely to land a featured snippet […]